MIT like our approach….
MIT has published a great paper, if a little technical, on using visitor focussed content and how to apply customised content to differing personality types. The authors had tried out this approach with a test on one section of the BT Broadband site and had come up with a “20% increased propensity to purchase” and valued this at $80m for this client alone. Nice reading and kind of validates that we are doing with VITES.
