VITES™ as a sales tool
Introduction
VITES™ is the ultimate online sales tool, offering sales focused reporting, visitor funneling, predictive purchasing and behavioural management. The very best sales and marketing learning can be handed to the website to pro-actively support your sales and marketing campaigns.
Marketing Reporting
By tracking where your visitors come from, how much they spend and how long they take to move through the sales process, you can get a unique insight into your e-sales cycle.
Each marketing campaign is given an ID and that ID is stamped on every visitor who comes to the site. If the visitor returns later via another campaign, the additional campaign ID is also recorded so you can see how many times you are paying for each visitor.
This ID is passed through the whole system, to your back-end CRM system and back (if you want) to your online advertiser so they can see which campaigns work and which don’t.
This is a level of transparency that is rarely, if ever, available in online advertising campaigns. And it comes as standard with VITES™.
Sales funnels
We all know that people take time to make decisions; they need persuading, and cajoling sometimes. What is better than knowing the actual stage that each visitor is at? You can plan your sales cycle and map it onto the website by creating a series of accurate sales profiles.
Within each profile you can have different content, imagery, calls to action and navigation. In fact, you can have a whole site custom designed just for the stage in the sale that the visitor is at. And this can change during the visit so that if the visitor moves onto the next stage, the site will adjust it’s content automatically to meet the challenges of that stage.
Talking to the right people at the right time never got easier, as you can add and remove calls to action at the various stages, dissuading (expensive) phone contact early on and encouraging the visitor to interact using the site itself and email. Later on in the process this could be reversed so the visitor has only one option left – talk to a person. Or the whole process could be in reverse. Your call.
Hows does that work then?
Each visitor is assigned a unique ID number which they carry with them throughout their online (and offline) journey. Against this ID VITES™ stores appropriate information such as which stage in the sales process they are at, their gender, their postcode and any one of a million or so different variables.
When they arrive at the site, or click on a navigation button, VITES™ intercepts the requests and decides what to show them based on what we already know about them. These are a carefully crafted set of rules that are configured into the VITES™ platform using a simple “if xx then yyy” format so it’s easy to understand, flexible to use and very scalable.
What about my sales team?
VITES™ is the ultimate sales tool. According to what rules are set, it will profile the visitor long before direct contact is required. And when you do need to interact with this person offline, the ID is passed to the CRM system so all the information is easily available, making the sales person’s life far easier and more efficient. Thus it is easier to prioritise enquiries and deal quickly with the urgent ones and invest time and effort in the high value ones.
Offline activity recorded on the CRM system can then be passed back up to the website using the unique ID code, and the website then re-synchronises with what has happened – if the offline conversation resulted in the potential client moving along the sales cycle then the site will know about it and the message, content and calls to action will all automatically reflect the progress made offline.
This unique ID can also be used with email so email campaigns can be better targeted and also drive returning visitors to the right sections of the site after an email drop.
VITES™ is a simple philosophy applied to a cross-channel marketing and sales strategy and can do pretty much anything once you understand that individual visitors can be recognised.
Have an idea about how you could use this? Or just want to know more? Why not contact us?
