The makers of Basecamp (37signals) have recently improved the way the user login system works. The change will make your account more secure, easier to sign in should you ever forget your details and also allow faster and easier switching between multiple Basecamp accounts. Part of this will be a new ‘launchpad’.

Sometime during December, whilst [...]

We really do try our best to help clients and their customers but, being human, we sometimes fall short of expectations. This is part of being human and we’re keen to hear about your experiences (good as well as bad) so encourage you to contact our CEO, Martin Dower via email martind@connected-uk.com.

We rolled out Basecamp company-wide in January 2008 and now manage around 70 live projects in a wonderfully collaborative manner. It dramatically changed how the organisation worked internally and many of the clients subsequently took up using the application themselves for other projects.

Changing from an ugly and ill-formed email-based system into a simple, fast and cloud-enabled application has reduced costs, increased control and brought a whole host of really important improvements to how we work…

What is wrong with the “Flat Web Society”? Lots really. Everyone gets the same experience and that just doesn’t make sense. When you have to write your copy and your site to a group called “everyone” you then have to compromise on your content, your navigation, your design and your aims for the site.

The dynamic web understands better what the visitor wants and provides a vastly improved experience, an experience that is largely personalised to the visitor and one that better matches the needs of both the web-site owner and his or her visitor…

100 man years of Internet experience bottled up in Connected is a rich vein of learning and knowledge for clients to mine. This is encouraged through a consultancy programme of open days, workshops and strategy development planning. Pricing starts at £1,500 per day including planning, capturing and reporting on plans and actions…

The “one-size fits all” web is a compromise, a general-purpose attempt to deal with all the potential combinations of types of visitors. By way of example, the benefits of creating creating custom landing pages by simple keyword groups is widely documented as hugely improving online conversion rates. Despite this, even the most savvy organisations don’t carry this any further than the first landing page and certainly look to learn from this when the visitor returns to the site. This represents a huge loss in conversion rates…

The art of improvement is simple; make a change and then test it. If it’s better then use the latest version as the best and then cycle round again

Connected embrace the need to work with key co-suppliers to deliver client solutions. We list an overview of our key partnerships…

Our future

Never wishing to stand-still and knowing that VITES™ currently offers a 2 or 3 year lead in thinking and technology, Connected are striving for even more greatness. In 2009, Connected openly published the 2 year development plan for VITES™ showing a strong commitment to ongoing R&D with a £250k budget and further resources in the form of management, quality control and deployment/release tools.