The makers of Basecamp (37signals) have recently improved the way the user login system works. The change will make your account more secure, easier to sign in should you ever forget your details and also allow faster and easier switching between multiple Basecamp accounts. Part of this will be a new ‘launchpad’.
Sometime during December, whilst [...]
We rolled out Basecamp company-wide in January 2008 and now manage around 70 live projects in a wonderfully collaborative manner. It dramatically changed how the organisation worked internally and many of the clients subsequently took up using the application themselves for other projects.
Changing from an ugly and ill-formed email-based system into a simple, fast and cloud-enabled application has reduced costs, increased control and brought a whole host of really important improvements to how we work…
The art of improvement is simple; make a change and then test it. If it’s better then use the latest version as the best and then cycle round again
Online journey management is the creation of a series of tailored steps that online visitors are able to go through incorporating a platform that is able to identify what stage the visitor is at and to deliver highly focused content that drives the visitor along his or her journey…
One of the most frequent areas of attention for Internet marketers is the place that a visitor arrives at when they first “touch-down” on a company’s web site. You cannot make a first impression twice so it’s pretty crucial that you have all your ducks lined up when this exciting, new, visitor arrives on your site. Ah, but not everyone is a first time visitor so we need to start to think about what sort of visitor to the site are they….
