Our way of working is far from conventional and with the arrival of the new iPad, our thoughts on how we work are beginning to change further and these thoughts extend out to how we use the web.
Mobile browsing has grown fast over the last few years thanks to the wide availability of smartphones and [...]

For years, the best and brightest have hammered on about “key content and CTA must be above the fold”. Certainly, tests we (and others) did in 2005 showed that being above the fold was a good thing. But that’s the game ultimately – things do change and what did or didn’t work in 2005 is [...]

One of the best kept secrets of web success, A/B testing, is ever so slowly sneaking out of the closet. In the last week or two we’ve seen Google’s very public A/B test and now Twitter has come out of the closet with a range of sign-up variations being tested. It seems that a new [...]

Often we’re asked “can’t you change it quickly whilst I’m on the phone?” or “It’s only a quick tweak, can you do it straight away?”.
To project manage, we use Basecamp and like most of the big boys in the internet/software development world (including Google Android), our development environments use a host of version control, testing [...]

Whenever I am working on a project or planning a meeting I set myself objectives. Setting objectives is important to help me focus specifically on what I want to achieve and when.
All objectives must be SMART.
SMART stands for:
1. Specific – Objectives should specify what I want to achieve.
2. Measurable – I should be able to [...]

About us pages come in 3 flavours:
1. Corporate babble – meaningless waffle about “management teams”, “strategic partnerships”, “proactive solutions”. Sometimes “stakeholders” creep in as well. If you hide the company name then these pages would fit any organisation from NASA down to Rotherham Pet Supplies Ltd.
If you are a me-too company with a me-too website [...]

A/B split testing is the scientific way to see if a change is helping or hurting your site. Or if the change is just a change. It is founded in the core belief that trial and error economics works far better than HiPPO marketing.
How does A/B testing work?
The idea is to change some part of [...]

The makers of Basecamp (37signals) have recently improved the way the user login system works. The change will make your account more secure, easier to sign in should you ever forget your details and also allow faster and easier switching between multiple Basecamp accounts. Part of this will be a new ‘launchpad’.

Sometime during December, whilst [...]

We rolled out Basecamp company-wide in January 2008 and now manage around 70 live projects in a wonderfully collaborative manner. It dramatically changed how the organisation worked internally and many of the clients subsequently took up using the application themselves for other projects.

Changing from an ugly and ill-formed email-based system into a simple, fast and cloud-enabled application has reduced costs, increased control and brought a whole host of really important improvements to how we work…