Good lessons in 250 A/B tests
We’ve just finished our financial year and, feck me, it’s been a busy old year. I’ll do a fuller post highlighting how the year went in more detail but the big thing we’ve seen this year is the explosive growth and (almost) 100% adoption of web site testing. From just 35% of our clients embracing [...]
A statistical quandary
This post takes me back to my favourite subject of statistics We’ve all heard the “lies, damn lies and statistics” quote and still, all too frequently, statistics have been made “to fit” a required outcome Most people know that this is wrong but still blindly accept the results, probably from a lack of their own [...]
5 tips for producing killer landing pages
How many times have I seen posts titled along these lines in the last few months? Too bloody many! All of them purport to offer the answer to the holy grail of advertising landing page design. Most of the advice is re-regurgitated, old, unproven and bloody obvious if you have more than an ounce of [...]
Size is everything!
In recent years we’ve seen the size of digital displays increase, whether you’re talking about 32″ iMacs or 50″ widescreen TVs. However, it seems that this trend is now in full reverse with the explosion of micro-screen devices, including the market-dominating iPhone/iPod. 2010 is then set to see the growth of much smaller devices, 9″ [...]
SEO: Art or science?
Disclaimer: I, or Connected, do not sell or market any SEO services. Ever. We’ve been around a while, in fact we’ve been around pretty much since the explosion of the Internet in the late 90′s and during that time we’ve seen our fair share of snake oil come and go. There is one subject that [...]
Moving with the times
Our way of working is far from conventional and with the arrival of the new iPad, our thoughts on how we work are beginning to change further and these thoughts extend out to how we use the web. Mobile browsing has grown fast over the last few years thanks to the wide availability of smartphones [...]
Above the fold matters, does it?
For years, the best and brightest have hammered on about “key content and CTA must be above the fold”. Certainly, tests we (and others) did in 2005 showed that being above the fold was a good thing. But that’s the game ultimately – things do change and what did or didn’t work in 2005 is [...]
A/B testing comes out of the closet
One of the best kept secrets of web success, A/B testing, is ever so slowly sneaking out of the closet. In the last week or two we’ve seen Google’s very public A/B test and now Twitter has come out of the closet with a range of sign-up variations being tested. It seems that a new [...]
Taking time to secure our code bases
Often we’re asked “can’t you change it quickly whilst I’m on the phone?” or “It’s only a quick tweak, can you do it straight away?”. To project manage, we use Basecamp and like most of the big boys in the internet/software development world (including Google Android), our development environments use a host of version control, [...]
SMART objectives
Whenever I am working on a project or planning a meeting I set myself objectives. Setting objectives is important to help me focus specifically on what I want to achieve and when. All objectives must be SMART. SMART stands for: 1. Specific – Objectives should specify what I want to achieve. 2. Measurable – I [...]
