Goodbye Safari, hello Chrome
by Martin Dower Devoted as I am to Safari it’s finally time to say goodbye and move over to the latest shiny toy in the box, Google Chrome. I’m not sure how I am feeling at the moment as I do love Safari for it’s integration into OSX but it’s just losing too much ground [...]
Landing Pages : Long vs short
There seems to be a perennial debate on the pros and cons of long versus short pages, usually between experts. The short answer (no pun intended) is that you must be testing the landing pages empirically as different markets, visitors and sites are going to have different results. Key considerations when thinking about long vs [...]
End of Microsoft and the death of Google
Roger McNamee is a pretty interesting character in the digital world and a rare sight in a world filled with 18-year kids on caffeine. Over the years he seems to have got pretty wise to emerging trends and has advised a great many companies successfully. Now in his mid-fifties you might have thought he would [...]
Google Plus Tips
I have shamefully re-posted this from Robert Scoble, of blogging and Building43 fame. It’s a pretty useful quick guide to getting started in Google Plus as there are no really useful guides out there yet and whilst it shares a lot of similarity to the look of Facebook that can be distracting and misleading as [...]
Facebook vs Google Plus vs Twitter
I’m new to Google Plus but I’ve already spent a fair amount of time updating my Google Profile, creating circles and adding people. It’s an interesting time for me. I have a healthy dislike of Facebook and therefore very rarely use directly. Flipboard allows me to “magazine” the content in a convenient and disposable form, [...]
Simplifying your web-site (part 1)
It’s well known that simple-to-use site work better than complex one but that’s not what I’m talking about here. I want to cover briefly the major components of a web-site and specifically where and how they should be developed. Many web-sites re-invent the wheel (for example a site search function?) costing in development resource and [...]
Social media no longer sexy
Ask any traditional marketer about her potential marketplace and she’ll bark on about demographics, age, gender and various other segmentation approaches. In fact, most marketing departments would be a little stuck without their (fixed) demographic profiling. We are starting to see a change though. As likeminded people gather around fellow likers communities have been springing [...]
Twitter and the world revolution
Much of the media has linked the growth in arab states civil unrest to Twitter, Youtube and the t’interweb in general. I would agree that openness of social media sites has provided a useful platform for spreading the news of unrest but it’s a long stretch to think that any social platform has created the [...]
Google Analytics is not for marketers
Back in 2005 Google acquired a great little analytics company, Urchin and shortly afterwards shook up the web analysis world by offering the previously chargeable product for free. It’s progress over the last 5 years has been one of Google’s great success stories and around half of the respectable commercial sites in the world use [...]
Killing the conversation
Like many I’ve been using Facebook for a number of years. In that time it’s gone through various versions and iterations as most site invariably do and no matter how much I use the site, some things continue to bother me and my mind just won’t let go. For a long time I just put [...]
