The “one-size fits all” web is a compromise, a general-purpose attempt to deal with all the potential combinations of types of visitors. By way of example, the benefits of creating creating custom landing pages by simple keyword groups is widely documented as hugely improving online conversion rates. Despite this, even the most savvy organisations don’t carry this any further than the first landing page and certainly look to learn from this when the visitor returns to the site. This represents a huge loss in conversion rates…
Opinion
Looking to the future
Our future
Never wishing to stand-still and knowing that VITES™ currently offers a 2 or 3 year lead in thinking and technology, Connected are striving for even more greatness. In 2009, Connected openly published the 2 year development plan for VITES™ showing a strong commitment to ongoing R&D with a £250k budget and further resources in the form of management, quality control and deployment/release tools.
Welcome to personalised web journeys
The flat web world of “one-size fits all” is starting to look dated. Every visitor to a site has a discrete and often unique journey they have embarked on and this means that web owners need to provide a method of managing this journey online so the visitor sees the correct information at the appropriate time to support making the correct decision….
Enterprise intelligence – theory of everything
There are lots of really good analytics packages available on t’internet – some of them are actually quite good and most of them actually do what they say on-the-tin, so to speak. There does seem to be a belief that “analytics” will save the day and drive down acquisition costs, improve conversion rates and a [...]
