For years, the best and brightest have hammered on about “key content and CTA must be above the fold”. Certainly, tests we (and others) did in 2005 showed that being above the fold was a good thing. But that’s the game ultimately – things do change and what did or didn’t work in 2005... »

One of the best kept secrets of web success, A/B testing, is ever so slowly sneaking out of the closet. In the last week or two we’ve seen Google’s very public A/B test and now Twitter has come out of the closet with a range of sign-up variations being tested. It seems that a... »

You can’t help but notice the growth of geo-location over the last couple of years and, fundamentally, the approach is absolutely brilliant on one hand and on the other it is bloody awful. When Google, or whoever, correctly identifies your location it helps hugely but so many times it simply gets it wrong. Very... »

Often we’re asked “can’t you change it quickly whilst I’m on the phone?” or “It’s only a quick tweak, can you do it straight away?”. To project manage, we use Basecamp and like most of the big boys in the internet/software development world (including Google Android), our development environments use a host of version control,... »

Recently we introduced hot desking in our office, I traded my desk, my phone, my calculator and my coaster for an entire office worth of hot desking – I’m sat in an armchair as I write this. One of the benefits this brings is the ability to share problems and ideas with those you wouldn’t... »

Whenever I am working on a project or planning a meeting I set myself objectives. Setting objectives is important to help me focus specifically on what I want to achieve and when. All objectives must be SMART. SMART stands for: 1. Specific – Objectives should specify what I want to achieve. 2. Measurable – I should be able... »

About us pages come in 3 flavours: 1. Corporate babble – meaningless waffle about “management teams”, “strategic partnerships”, “proactive solutions”. Sometimes “stakeholders” creep in as well. If you hide the company name then these pages would fit any organisation from NASA down to Rotherham Pet Supplies Ltd. If you are a me-too company with a me-too... »

Over the last few years here at Connected we’ve gone through a change in process and attitude to all things digital. What was once stored on one’s own machine is now stored up in the cloud and pretty much nothing is hidden from one another. Part of this move to cloud based computing has included... »

If you’ve not yet used Freecycle, here’s a quick rundown what it is and how easy it is to use and why you should use it. It’s a completely free, global, web service that pairs members of local groups who have things they want to get rid of with people who can use them. Apart... »

A/B split testing is the scientific way to see if a change is helping or hurting your site. Or if the change is just a change. It is founded in the core belief that trial and error economics works far better than HiPPO marketing. How does A/B testing work? The idea is to change some part... »