Twitter and the world revolution
Much of the media has linked the growth in arab states civil unrest to Twitter, Youtube and the t’interweb in general. I would agree that openness of social media sites has provided a useful platform for spreading the news of unrest but it’s a long stretch to think that any social platform has created the [...]
Getting my hands dirty
I have been at Connected for over 16 months. Throughout this time I have heard the term Big.TOE mentioned several times and never understood it. When I first got here I didn’t understand anything, and when I would request explanations on this interestingly named… thing, I would be told it means “Business Intelligence Group Theory [...]
Google Analytics is not for marketers
Back in 2005 Google acquired a great little analytics company, Urchin and shortly afterwards shook up the web analysis world by offering the previously chargeable product for free. It’s progress over the last 5 years has been one of Google’s great success stories and around half of the respectable commercial sites in the world use [...]
Killing the conversation
Like many I’ve been using Facebook for a number of years. In that time it’s gone through various versions and iterations as most site invariably do and no matter how much I use the site, some things continue to bother me and my mind just won’t let go. For a long time I just put [...]
Objects & processes. Liberating design.
First off, I’d like to start by saying that we are not a design company but have individuals who have undoubted talent in designing stuff. Me, I have not a creative design bone in my body! What prompted this post was a recent encounter with a client’s design company who were “re-designing” some element of [...]
A stand against perfection
We’re now in the full swing of 2011 and the new year is unfortunately still carrying lots of baggage from the last decade. This baggage consists of old ideas, principles and standards which are still hanging around causing headaches for developers and more importantly, costing money to clients. The web is a fast moving industry [...]
First time, last time, every-time
Measuring how visitors come to your site and convert is a critical part of understanding the factors that drive success. Traditional methods (such as Google Analytics) uses last touch or last visit to measure how a conversion took place but this is only part of the story. It is possible to hack most of the [...]
Look at me
Testing the efficacy of web-forms and landing pages is so ingrained in what we do that frequently we overlook old learnings when new projects along. Recently we were contracted to build a specific landing page/micro-site campaign for a client and the agency usefully provided a number of images (of people) to be included on the [...]
YouTube embraces A/B testing
Testing small changes can make a huge difference to performance, it’s an approach which rant on about to our clients on a daily basis and they, generally, listen to our ideas and frequently see campaign-changing improvements in conversion rates and corresponding drops in CPA. However, most companies test in secret and don’t reveal the results [...]
Love is in the air…
I find that, sometimes, owners of maturing businesses can overly concern themselves with gross margin, overheads, efficiencies, cash-flow and various other accounting measures. I think most owners would agree that this is not why they started-up in business in the first place. Words like passion, belief, focus and innovation are more usually associated with young [...]
