Yes…
…of course we do. There are a number of re-occuring questions that we seem to be asked so I’d thought it might be good to answer YES to all the common one here. YES; we’re all based in the UK (Yorkshire, actually) YES; we do our our work in-house YES; we really are 15 years [...]
Nudge and better choices
We’re not always the rational creatures that classical economics makes us out to be. In 2008 Richard Thaler coined the term Nudge Theory (paraphrased “Where Economics Meets Psychology”). It’s a well trodden path and includes such exciting terms as Behavioural finance but fundamentally they all look at the ways in which our psychological biases get in the way [...]
A stand against perfection
We’re now in the full swing of 2011 and the new year is unfortunately still carrying lots of baggage from the last decade. This baggage consists of old ideas, principles and standards which are still hanging around causing headaches for developers and more importantly, costing money to clients. The web is a fast moving industry [...]
Love is in the air…
I find that, sometimes, owners of maturing businesses can overly concern themselves with gross margin, overheads, efficiencies, cash-flow and various other accounting measures. I think most owners would agree that this is not why they started-up in business in the first place. Words like passion, belief, focus and innovation are more usually associated with young [...]
Choice architecture : Using intelligent defaults
Supposedly, humans are terribly lazy, easy to manipulate and creatures of habit. That’s great news if you can leverage these traits to help your online campaign. Traditional wisdom states that people should be offered lots of choice. This is plain wrong, too much choice creates procrastination. Some say providing choice is a fundamental part of [...]
Rework? We don’t need Rework
I’ve just finished reading Rework as it had been mooted as suggested reading. It sounds trite, but we could have written that book 10 years ago. Amazing! It’s exactly how we have been running the company – almost to the letter, and from day one. Makes you feel quite proud. Related articles Rework by Jason [...]
The power of iterative design
I recently began my seventh year at Connected. In that time I’ve worked on more projects I can remember, many of them redesigns of existing websites. I love building a new site from scratch, it allows me to create a structure that makes sense to us and also gives me the chance to flex my [...]
Giving 20%
The world of the internet moves pretty quickly. New ideas and ways of approaching problems on the web are cropping up all the time. We keep a close eye on the things that go on in the world of the web, learn new processes and techniques which can help our clients’ sites work better.
Kiva, changing the world, price £16
Please do take a look at www.kiva.org, it’s a really clever idea that allows people to loan small amounts of money to budding entrepreneurs, no more than £16 ($25) in the third world. These small amounts, aggregated, provide (typically) no more than a few thousand dollars to micro-business people to start small ventures designed to [...]
First FREE space for creative minds in Yorkshire
From September 1st, Connected are throwing their doors open to any creative types What? Yup, we’re opening 1,500 sq ft of cool office space to anyone who wants to use it We already have quite a few friends and clients who use our office space and we thought, “to hell with, invite everyone In” Great [...]
