Information is not knowledge, or power
The oft misused phrase that “information is power” generates some pretty big headaches for organisations. Just by gathering information on, for example, web-site activity suddenly turns ageing IT and obsolete marketing departments into “great houses of power”. Funny, eh? One of the great dilemmas facing organisations embracing the web today is not information poverty, as [...]
Shiny, unhappy people
I shamelessly stole this title from an illuminating article in New Scientist (2739/40/41) in which the author talks about the risk of modern man being enslaved by gadgets, technology and (demanding) services. I am old enough (44) to remember a time before mobile phones, email, Facebook and Gowalla – it now seems odd if I [...]
‘The Nudge’ in action
A fresh apple – or a chocolate bar? ‘The Nudge‘ describes how the layout of food in a school cafeteria decided what the children were going to eat. The cafeteria manager could decide if the children were going to choose salads and fruit - or fried food and sugary desserts – just by moving the [...]
Talk to the Bear
Recently we introduced hot desking in our office, I traded my desk, my phone, my calculator and my coaster for an entire office worth of hot desking – I’m sat in an armchair as I write this. One of the benefits this brings is the ability to share problems and ideas with those you wouldn’t [...]
The beauty of an empty inbox
Over the last few years here at Connected we’ve gone through a change in process and attitude to all things digital. What was once stored on one’s own machine is now stored up in the cloud and pretty much nothing is hidden from one another. Part of this move to cloud based computing has included [...]
What is a HIPPO?
HiPPO stands for Highest-Paid Person’s Opinion. If you’re from the HIPPO school of design, then questions about layout colours images copy can all be answered by the gut feeling and instinct of the HiPPO. The clue is in the title: you are making business decisions based on opinion. With a brand new, start-from-scratch site then [...]
My first year @ Connected
Smart people, thinking-caps on, and the best tools. But, as they say, “Don’t watch the tool, watch the hand that wields it.”
Not happy? Got a problem? Want to complain?
We really do try our best to help clients and their customers but, being human, we sometimes fall short of expectations. This is part of being human and we’re keen to hear about your experiences (good as well as bad) so encourage you to contact our CEO, Martin Dower via email martind@connected-uk.com.
Welcome to Connected
What do we do?
Since 1997 Connected have championed the clear commercial benefit of balancing the needs of function and form in the online world. The key driver is to improve the commercial success of a client’s web strategy and help create lean and profitable web strategies that are reliable, sustainable and market-leading. This is an uncommon approach in a world of “me too” agencies and plagiarism-driven organisations. The end result shows dramatically improved online commercial success and real leadership in our clients markets.
Corporate responsibility
Connected are one of the world’s leading providers of web-personalisation platforms and as an employer and significant business partner we are committed to taking our corporate responsibilities very seriously indeed…
