We’ve recently completed a project in the Healthcare sector yielding a 38% improvement in on-site conversion rate whilst battling a 15% drop in overall traffic. Like many marketing departments, they had a view of what would and what wouldn’t work and for some time now had been following a very traditional but blinkered approach to [...]
Our Clients
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Philharmonic Orchestra get Connected
Huddersfield Philharmonic Orchestra have been in continuous existence since 1862 making them (possibly) the oldest complete orchestra in the world. Over recent years the audience levels have been dropping and the newly elected VP, Peter Lewis, decided it was time to drag the Orchestra into the 21st century and commissioned Connected to review the online [...]
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Christmas 2009 shutdown period
Connected close the main offices for the Christmas period from midday Thu 24th Dec until Mon 4th Jan. Clients with change contracts are requested to ensure all change requests for this period are sent prior to close of play on Monday 21st.
As usual we have an out of hours support facility on 07590 293 666.
Wishing [...]
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Effective use of online journey management in a commercial environment
Online journey management is the creation of a series of tailored steps that online visitors are able to go through incorporating a platform that is able to identify what stage the visitor is at and to deliver highly focused content that drives the visitor along his or her journey…
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People don’t believe corporate web-sites
I’m just starting a project with a well known UK medical company around the popular topic of “user generated content”. Aside from intensively disliking the word “user”, I wonder sometimes how big corporate Britain is going to survive the next stage of e-growth. We have have blog, forums, social networking and now so much activity [...]
