Two screens better than one
A recent study by Deloitte in the US suggested that nearly half of the adult population had surfed t’internet at the same time as watching TV. Ok, no real shock there except that as we see the growth in tablets, ultra-portable lightweight devices with 20hr battery life can we expect to see this becoming the [...]
Need for speed
Since Google announced in 2010 it was going to take into account page load speed in it’s search engine algorithm the web world seems to have gone speed-crazy. It’s a good thing, I remember an A/B test we did back in 2006 showing a 50% improvement by using a 30k Landing Page rather than 150k. This [...]
Killing the conversation
Like many I’ve been using Facebook for a number of years. In that time it’s gone through various versions and iterations as most site invariably do and no matter how much I use the site, some things continue to bother me and my mind just won’t let go. For a long time I just put [...]
A stand against perfection
We’re now in the full swing of 2011 and the new year is unfortunately still carrying lots of baggage from the last decade. This baggage consists of old ideas, principles and standards which are still hanging around causing headaches for developers and more importantly, costing money to clients. The web is a fast moving industry [...]
Giving back to writers on the web
For some time there has been a little browser bookmarklet which goes by the name of Readability, a simple tool which de-clutters web pages by stripping them down to display just the content of the page allowing for distraction-free reading. Early today (UK time) the team at Readability launched the new service which offers a [...]
Achieving search neutrality
You would expect your web search results to be unbiased but are they? Are they completely neutral and without undocumented manipulation? The straight answer is no. As search-engines develop ever-more complex algorithms to drive up relevance and keep out the spammer, we have seen a full-blown fight between SEO organisations and the giants such as [...]
YouTube embraces A/B testing
Testing small changes can make a huge difference to performance, it’s an approach which rant on about to our clients on a daily basis and they, generally, listen to our ideas and frequently see campaign-changing improvements in conversion rates and corresponding drops in CPA. However, most companies test in secret and don’t reveal the results [...]
Enter Pushnote : the power of social media
You probably know the tech-geek Stephen Fry has over 2 million followers on Twitter. Most of his output surrounds the day-to-day life of an ageing comic, TV presenter, intellect and all-round “nice bloke”, I follow him and he’s one of the better celebs and my chosen twitter vehicle (Flipboard) works really well with his short, [...]
Landing Zone : Dealing with PPC Traffic
How Landing Pages have transformed PPC traffic Since the original specification for the world-wide web was drawn up in the 90′s by Tim Berners-Lee there is, remarkably, a ghost still haunting the Internet. It’s called the “HOME” page; we’ve all heard of it, we naturally assume that the page we land on when we click [...]
End of the “one-size fits all” web
Since the web came of age in the early noughties really bright-spark and innovative companies such as Amazon, Google, Ebay and Apple have been breaking away from the “one-size fits all” approach and creating personalised web assets. These early adopters ploughed their own development furrow, investing hundred’s of millions of dollars into bespoke-built personalisation/profile/testing platforms. [...]
