Privacy arms race is hotting up
You cannot help to notice that privacy is fast becoming one of the hottest subjects in town. Driven, in part, by the social networking revolution every Tom, Dick and Harry are throwing great new applications at us such as Facebook, Gowalla, Google Me (?) with the aim of capturing a large slice of our social [...]
Google goes instant
A couple of months back Google raised the search game with the introduction of Caffeine and today, continuing with the coffee theme, launched Instant. Founder, Sergey Brin said, yesterday, that he wants Google to be the “third half of your brain”. Yuk. Most of the world that simply uses Google won’t really feel the effects [...]
Google Me is imminent?
After Kevin Rose (founder of Digg) dropped the rumour bomb in late June of the arrival on the scene of Google Me the webby world has been beside itself with excitement’ “what will it be like”, “will I be able to move easily from Facebook”, “what will Zuckerberg say”, etc. The ground does seem to [...]
ASA annexes t’internet
The Committee of Advertising Practice (CAP) has announced an extension of the Advertising Standards Agency’s (ASA) remit to include digital advertising from March 2011. This is currently receiving a mixed reaction and is not helped by the ASA’s admission that the extension of it’s remit is going to pose quite serious operational challenges. Thankfully they [...]
Good lessons in 250 A/B tests
We’ve just finished our financial year and, feck me, it’s been a busy old year. I’ll do a fuller post highlighting how the year went in more detail but the big thing we’ve seen this year is the explosive growth and (almost) 100% adoption of web site testing. From just 35% of our clients embracing [...]
1:1 Marketing – The future is getting personal
We laugh now but in the mid 90′s, there was this crazy notion that if you put up a web-site, any old web-site, then the money came rolling in. Even more crazy is that it worked…by the bucket load. Then along came “big” marketing and dragged us down some odd “brand-orientated, synergy-busting and paradigm-shifting alley”. [...]
VITES 3.0 Features & benefits
Due for restricted launch at the end of Summer, VITES 3.0 brings a whole new set of features for market-leading organisations to rip into and turn into huge competitive advantage Here is a brief outline of what you can expect in the next release of the worlds first, commercially available, personalisation and customer journey platform [...]
Online Booking : The challenges
I recently posted about the client/visitor/user perspective of adding an online booking system (OBS) into the client journey. In every test and trial we have run the efficacy is unquestionable; producing more, better quality enquires that ultimately convert at a much higher rate than standard “form-filled” type enquiries. So why doesn’t every company use online [...]
5 tips for producing killer landing pages
How many times have I seen posts titled along these lines in the last few months? Too bloody many! All of them purport to offer the answer to the holy grail of advertising landing page design. Most of the advice is re-regurgitated, old, unproven and bloody obvious if you have more than an ounce of [...]
Location, location, location
Following on from Sam’s excellent post recently I thought I’d take a look at where location based services might go in the next few years. Before I start I should add that there are a plethora of really good location-based services out there including FourSquare, Gowalla and Twitter but these are really just the tip [...]
