Give HTML5 a big hug
The release of Internet Explorer 9 comes with a wave of relief and panic. Panic because in some development cases, this means we now have four (yes, four) versions of one browser to test website in which I’m not particularly looking forward to doing. The silver lining here is the better implementation of emerging standards [...]
Everyone is Irish on March 17th
To celebrate the greatest official drinking day in the world the Halifax office have all changed their names so we are now known as Sam Murphy, Doug Kelly, Martin O’Dower, Steve Ryan, Tim O’Lingard, Nick Byrne, Andy Fitzpatrick & Jerry Adams. To carry on this ancient tradition some of the group will be drinking until green [...]
A co-operative, of sorts
GiffGaff (Wiki-entry)has been around now for over year. If you’ve never heard of the name then don’t worry, they spend £0 on marketing, about £50 on branding and £0 on sponsorship. The basic idea is brilliant, take a product or a service that has lots of consumers and a continual or long buying cycle (GiffGaff is [...]
Online booking due in Summer
We’ve been quietly beavering away since last summer creating an exciting new Online Booking application that simply drops into your existing web-site, a few lines of code and you’re away. Named myBookingWizard.com it’s been out on private alpha since the start of this year but on July 1st this year we’re opening it up as [...]
Real world A/B testing
Widely used since the 18th Century, AB testing is now one of the primary sources of web-site improvement but it’s also nice to see the conventional (ycrta: old) world embracing testing so it was interesting to see a US charity magazine (MotherJones) doing exactly that by testing two different covers to it’s February issue. They [...]
Under construction…
We’ve got a new site coming; Sam has been using a fair bit of his 20% time to come up with a modified design and a new structure that should better fit us in 2011. Keep your eyes peeled as it’s due for launch before the end of the month and so far it looks [...]
Look at my graph, my graph is amazing
Competition, competition, competition. I think I have been naughty. I have completed the creation of the Big.TOE spec ready for formal sign-off… and I did it before looking in detail at the competition. Hmm, naughty indeed. “But, but, but, I was really busy and everything was…” SHUT UP! Leave the excuses and move on. As [...]
Big Toe is coming…..
the only online performance tool designed for busy marketers Forged in the white-hot heat of operational marketing Well, actually conceived in the pub by a handful of very frustrated marketers who wanted a comprehensive web performance tool that didn’t require a degree in statistics and a geek-brain to use. Welcome to Big T(heory) o(f) E(verything). A fast and [...]
Hell YES, of course we do
I recently noted that our favourite software development company 37Signals posted a page up recently titled YES. This, I am reliably told, was borne out of frustration answering YES to the same questions time and time again. Love it. It also neatly acts as a way to explain what you do. So have a crack [...]
Google : Judge, jury and executioner?
Recently Google handed out a heavy penalty to Overstock.com because the retailer was allegedly paying for links from Colleges. Part of Google’s algorithm involves attributing “weight” to incoming links and the higher the quality of links the greater the weight is applied to the recipient site. Supposedly, Google rates colleges and universities as high-quality sources [...]
