PHONE SYSTEM DOWN
Due to circumstances beyond our control our entire VOIP phone system has gone down and our service supplier, Spitfire Communications, are looking into the problem. We are aware that the outages are too frequent and we are taking this up with our supplier. Thankfully, we’re not too reliant on inbound calls these days as all existing [...]
Google Plus Tips
I have shamefully re-posted this from Robert Scoble, of blogging and Building43 fame. It’s a pretty useful quick guide to getting started in Google Plus as there are no really useful guides out there yet and whilst it shares a lot of similarity to the look of Facebook that can be distracting and misleading as [...]
Time for Christmas
Christmas is here again, where’s the year gone? We’re leaving the office at midday on Fri 24th Dec to have our last pre-Christmas beers of 2010. We’ll be returning on Tue 4th Jan, fit for some cool stuff in the new year. Clients with change contracts are requested to ensure all change requests for this [...]
Quickies : Web forms that work
Probably the most frequent question we are asked is “how can I make my call-to-action web form convert better?”. Here’s a quickie, 10 minute read to get you started. There’s not much we don’t know about web forms. We’ve been designing forms on web sites since 1996 and were one of the first companies in [...]
Quickies : A/B testing in the real world
£200 million button Most web marketers know the story of how Amazon changed their check-out process; the wording on the button was changed from “Register” to “Continue” and a simple message was added (“You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. To [...]
Information and applications, a brand opportunity
We are moving ever more to a world dominated by pure information and the traditional role of brands is having to evolve, whilst I’m not suggesting that the world of information packs, leaflets and brochures is dead what we are starting to find is that they play a lesser role in the minds of consumers. [...]
Product Overview : Online Booking (OBS v1.5)
Introduction Online Booking is one of the simplest and fastest ways to improve online conversion rates and give organisations a massive competitive advantage in sales and marketing. How? By encouraging your clients to use the web to book their appointments you are changing the game by improving your visitors perception of your organisation and driving [...]
VITES 3.0 Features & benefits
Due for restricted launch at the end of Summer, VITES 3.0 brings a whole new set of features for market-leading organisations to rip into and turn into huge competitive advantage Here is a brief outline of what you can expect in the next release of the worlds first, commercially available, personalisation and customer journey platform [...]
User generated advertising
Recently I’ve become a regular user of Gowalla, a location based social networking app which allows you to tell friends where you are via Twitter and Facebook. Using the iPhone GPS, it finds your location and provides you with all the information it has on businesses and attractions (called “spots”) around you, allowing you to [...]
A/B split testing for you and me
A/B split testing is the scientific way to see if a change is helping or hurting your site. Or if the change is just a change. It is founded in the core belief that trial and error economics works far better than HiPPO marketing. How does A/B testing work? The idea is to change some [...]
