myBookingWizard Now Uses Google Calendar
MyBookingWizard has just been through a bloody large pivot… allow me to explain: MyBookingWizard is NOT a diary management system, we never set out to build a diary management system, and we have been constantly vigilant in avoiding diary managing activities. What we wanted to build was a marketing tool. Visitors to a website will [...]
myBookingWizard.com arrives
Our latest project, myBookingWizard.com was officially announced today with a launch date of May Day. In development since Summer 2010 it is new cloud-based offering that provides an easy-to-deploy online booking system for the SME marketplace. The first version is now available so talk to sales to discuss your needs in more depth. Prices start [...]
Online booking due in Summer
We’ve been quietly beavering away since last summer creating an exciting new Online Booking application that simply drops into your existing web-site, a few lines of code and you’re away. Named myBookingWizard.com it’s been out on private alpha since the start of this year but on July 1st this year we’re opening it up as [...]
Product Overview : Online Booking (OBS v1.5)
Introduction Online Booking is one of the simplest and fastest ways to improve online conversion rates and give organisations a massive competitive advantage in sales and marketing. How? By encouraging your clients to use the web to book their appointments you are changing the game by improving your visitors perception of your organisation and driving [...]
VITES 3.0 Features & benefits
Due for restricted launch at the end of Summer, VITES 3.0 brings a whole new set of features for market-leading organisations to rip into and turn into huge competitive advantage Here is a brief outline of what you can expect in the next release of the worlds first, commercially available, personalisation and customer journey platform [...]
Online Booking : The challenges
I recently posted about the client/visitor/user perspective of adding an online booking system (OBS) into the client journey. In every test and trial we have run the efficacy is unquestionable; producing more, better quality enquires that ultimately convert at a much higher rate than standard “form-filled” type enquiries. So why doesn’t every company use online [...]
Online Booking : A client journey overview
One of the killer applications on the web over the last few years has been the explosive growth of using online booking. Whilst the Web 1.0 world goes trundling on with (fairly) conventional e-commerce solutions based around catalogues and mail order it seemed for a while that the web was all about B2C consumer shopping. [...]
Taking time to secure our code bases
Often we’re asked “can’t you change it quickly whilst I’m on the phone?” or “It’s only a quick tweak, can you do it straight away?”. To project manage, we use Basecamp and like most of the big boys in the internet/software development world (including Google Android), our development environments use a host of version control, [...]
Testing landing pages
For the commercial world outside of consumer e-commerce, focused landing pages are the fastest and easiest ways to improve all conversion points on the site. They are the heavy lifters of this world. Often the Landing pages, being small and light, means they are easy to work with, easy to optimise and easy to improve and as a result a typical company might change these once every month or so. But how can you tell if you are actually improving the landing page? What happens when you’ve done all the “normal” stuff? What happens when the conversion rate starts to fall again?
Evolution of VITES™
Now on it’s 3rd major release (v2.4), VITES™ started in 2001 as a simple end-to-end visitor tracking system, built when a client was trying to understand where their online marketing spend was going. The original system was just called End-to-End Tracker and worked by stamping the visitors PC with a unique code and their source when they arrived at the site for the first time, and then spewing this information out whenever the visitor sent information to the client.
The results were stunning (for 2001) and showed that 80% of the advertising spend was pretty poor indeed. Not surprisingly our client was over the moon with this new-found transparency and their business exploded when they invested in the right online advertising and had faith in the value of it. It was a real way to measure the actual return on advertising investment….
