VITES 3.0 : Alpha release overview
VITES 3.0 was alpha released on the 1st of October 2010, it’s a ground-up re-think of the critically acclaimed and highly successful VITES 2.x web platform. VITES 3.0 brings together all the key requirements for a high-performance web strategy under a single, flexible and very powerful platform. This is the third major release of our [...]
Stop paying for anti-virus software.
Amongst the many operating systems I use for work and pleasure, I still have 3 windows boxes that need constant anti-virus nursing. On these boxes, I have run most of the common anti-virus applications over the years, commercial and free ware. I have endured problems with them all. Repeatedly failing subscription renewals that require resolution [...]
Information and applications, a brand opportunity
We are moving ever more to a world dominated by pure information and the traditional role of brands is having to evolve, whilst I’m not suggesting that the world of information packs, leaflets and brochures is dead what we are starting to find is that they play a lesser role in the minds of consumers. [...]
Product Overview : Online Booking (OBS v1.5)
Introduction Online Booking is one of the simplest and fastest ways to improve online conversion rates and give organisations a massive competitive advantage in sales and marketing. How? By encouraging your clients to use the web to book their appointments you are changing the game by improving your visitors perception of your organisation and driving [...]
Good lessons in 250 A/B tests
We’ve just finished our financial year and, feck me, it’s been a busy old year. I’ll do a fuller post highlighting how the year went in more detail but the big thing we’ve seen this year is the explosive growth and (almost) 100% adoption of web site testing. From just 35% of our clients embracing [...]
1:1 Marketing – The future is getting personal
We laugh now but in the mid 90′s, there was this crazy notion that if you put up a web-site, any old web-site, then the money came rolling in. Even more crazy is that it worked…by the bucket load. Then along came “big” marketing and dragged us down some odd “brand-orientated, synergy-busting and paradigm-shifting alley”. [...]
VITES 3.0 Features & benefits
Due for restricted launch at the end of Summer, VITES 3.0 brings a whole new set of features for market-leading organisations to rip into and turn into huge competitive advantage Here is a brief outline of what you can expect in the next release of the worlds first, commercially available, personalisation and customer journey platform [...]
A statistical quandary
This post takes me back to my favourite subject of statistics We’ve all heard the “lies, damn lies and statistics” quote and still, all too frequently, statistics have been made “to fit” a required outcome Most people know that this is wrong but still blindly accept the results, probably from a lack of their own [...]
Online Booking : The challenges
I recently posted about the client/visitor/user perspective of adding an online booking system (OBS) into the client journey. In every test and trial we have run the efficacy is unquestionable; producing more, better quality enquires that ultimately convert at a much higher rate than standard “form-filled” type enquiries. So why doesn’t every company use online [...]
5 tips for producing killer landing pages
How many times have I seen posts titled along these lines in the last few months? Too bloody many! All of them purport to offer the answer to the holy grail of advertising landing page design. Most of the advice is re-regurgitated, old, unproven and bloody obvious if you have more than an ounce of [...]
