Online booking due in Summer
We’ve been quietly beavering away since last summer creating an exciting new Online Booking application that simply drops into your existing web-site, a few lines of code and you’re away. Named myBookingWizard.com it’s been out on private alpha since the start of this year but on July 1st this year we’re opening it up as [...]
Look at my graph, my graph is amazing
Competition, competition, competition. I think I have been naughty. I have completed the creation of the Big.TOE spec ready for formal sign-off… and I did it before looking in detail at the competition. Hmm, naughty indeed. “But, but, but, I was really busy and everything was…” SHUT UP! Leave the excuses and move on. As [...]
I’ve Started So I’ll Finish… I Promise
So week 1 of my first project and the pressure is on. Proper on. As in ‘ring spasm-ingly on’. But thats cool, I can handle that. Gulp. How the hell can you ‘Project Manage’ a vague idea into a product? How do you start?… Well here is the thought process we (I got some help [...]
Getting my hands dirty
I have been at Connected for over 16 months. Throughout this time I have heard the term Big.TOE mentioned several times and never understood it. When I first got here I didn’t understand anything, and when I would request explanations on this interestingly named… thing, I would be told it means “Business Intelligence Group Theory [...]
Landing Zone : Dealing with PPC Traffic
How Landing Pages have transformed PPC traffic Since the original specification for the world-wide web was drawn up in the 90′s by Tim Berners-Lee there is, remarkably, a ghost still haunting the Internet. It’s called the “HOME” page; we’ve all heard of it, we naturally assume that the page we land on when we click [...]
End of the “one-size fits all” web
Since the web came of age in the early noughties really bright-spark and innovative companies such as Amazon, Google, Ebay and Apple have been breaking away from the “one-size fits all” approach and creating personalised web assets. These early adopters ploughed their own development furrow, investing hundred’s of millions of dollars into bespoke-built personalisation/profile/testing platforms. [...]
VITES 3.0 : Alpha release overview
VITES 3.0 was alpha released on the 1st of October 2010, it’s a ground-up re-think of the critically acclaimed and highly successful VITES 2.x web platform. VITES 3.0 brings together all the key requirements for a high-performance web strategy under a single, flexible and very powerful platform. This is the third major release of our [...]
Good lessons in 250 A/B tests
We’ve just finished our financial year and, feck me, it’s been a busy old year. I’ll do a fuller post highlighting how the year went in more detail but the big thing we’ve seen this year is the explosive growth and (almost) 100% adoption of web site testing. From just 35% of our clients embracing [...]
1:1 Marketing – The future is getting personal
We laugh now but in the mid 90′s, there was this crazy notion that if you put up a web-site, any old web-site, then the money came rolling in. Even more crazy is that it worked…by the bucket load. Then along came “big” marketing and dragged us down some odd “brand-orientated, synergy-busting and paradigm-shifting alley”. [...]
VITES 3.0 Features & benefits
Due for restricted launch at the end of Summer, VITES 3.0 brings a whole new set of features for market-leading organisations to rip into and turn into huge competitive advantage Here is a brief outline of what you can expect in the next release of the worlds first, commercially available, personalisation and customer journey platform [...]
