A statistical quandary
This post takes me back to my favourite subject of statistics We’ve all heard the “lies, damn lies and statistics” quote and still, all too frequently, statistics have been made “to fit” a required outcome Most people know that this is wrong but still blindly accept the results, probably from a lack of their own [...]
5 tips for producing killer landing pages
How many times have I seen posts titled along these lines in the last few months? Too bloody many! All of them purport to offer the answer to the holy grail of advertising landing page design. Most of the advice is re-regurgitated, old, unproven and bloody obvious if you have more than an ounce of [...]
Taking time to secure our code bases
Often we’re asked “can’t you change it quickly whilst I’m on the phone?” or “It’s only a quick tweak, can you do it straight away?”. To project manage, we use Basecamp and like most of the big boys in the internet/software development world (including Google Android), our development environments use a host of version control, [...]
Evolution of VITES™
Now on it’s 3rd major release (v2.4), VITES™ started in 2001 as a simple end-to-end visitor tracking system, built when a client was trying to understand where their online marketing spend was going. The original system was just called End-to-End Tracker and worked by stamping the visitors PC with a unique code and their source when they arrived at the site for the first time, and then spewing this information out whenever the visitor sent information to the client.
The results were stunning (for 2001) and showed that 80% of the advertising spend was pretty poor indeed. Not surprisingly our client was over the moon with this new-found transparency and their business exploded when they invested in the right online advertising and had faith in the value of it. It was a real way to measure the actual return on advertising investment….
Why use VITES™ ?
What is wrong with the “Flat Web Society”? Lots really. Everyone gets the same experience and that just doesn’t make sense. When you have to write your copy and your site to a group called “everyone” you then have to compromise on your content, your navigation, your design and your aims for the site.
The dynamic web understands better what the visitor wants and provides a vastly improved experience, an experience that is largely personalised to the visitor and one that better matches the needs of both the web-site owner and his or her visitor…
Personalised content delivery
The “one-size fits all” web is a compromise, a general-purpose attempt to deal with all the potential combinations of types of visitors. By way of example, the benefits of creating creating custom landing pages by simple keyword groups is widely documented as hugely improving online conversion rates. Despite this, even the most savvy organisations don’t carry this any further than the first landing page and certainly look to learn from this when the visitor returns to the site. This represents a huge loss in conversion rates…
Web Kaizen
The art of improvement is simple; make a change and then test it. If it’s better then use the latest version as the best and then cycle round again
Web development services
Connected specialise in the turnkey build, delivery and management of market-leading web-sites to organisations in the £5m -> £500m turnover range. These services include…
Passport Server
Passport is the central repository that VITES uses to store and recall information on the visitor bases. Storing every interaction with every visitor requires a flexible, scalable and powerful database solution. Connected are a committed LAMP development environment so all Passport data is held in a series of SQL databases providing an open and simple-to-implement recording and reporting environment…
Next Generation Web Platform
We are all different. No two groups of people have the same aims, thinking, attention span, decision process, fears or barriers to interaction. On-the-ball organisations are starting to realise a new approach and methodology is required in order to better manage visitors and to out-think their competitors…
