Early adopters of visitor journey management have very successfully applied it in a commercial context where organisations have a defined sales cycle and use the methodology to serve the most appropriate message, content and actions to visitors at given stages of the cycle. There are, however, some exciting ideas of how journey management can be used in less commercially-minded organisations or for internal processes…

What is wrong with the “Flat Web Society”? Lots really. Everyone gets the same experience and that just doesn’t make sense. When you have to write your copy and your site to a group called “everyone” you then have to compromise on your content, your navigation, your design and your aims for the site.

The dynamic web understands better what the visitor wants and provides a vastly improved experience, an experience that is largely personalised to the visitor and one that better matches the needs of both the web-site owner and his or her visitor…

The “one-size fits all” web is a compromise, a general-purpose attempt to deal with all the potential combinations of types of visitors. By way of example, the benefits of creating creating custom landing pages by simple keyword groups is widely documented as hugely improving online conversion rates. Despite this, even the most savvy organisations don’t carry this any further than the first landing page and certainly look to learn from this when the visitor returns to the site. This represents a huge loss in conversion rates…

The art of improvement is simple; make a change and then test it. If it’s better then use the latest version as the best and then cycle round again

Connected specialise in the turnkey build, delivery and management of market-leading web-sites to organisations in the £5m -> £500m turnover range. These services include…

We are all different. No two groups of people have the same aims, thinking, attention span, decision process, fears or barriers to interaction. On-the-ball organisations are starting to realise a new approach and methodology is required in order to better manage visitors and to out-think their competitors…

Version 2.4 of VITES™ is now available on full release and comprises over 1/3rd of million lines of code for the core plus the plugins (OBS, GeoTrack, CMS, JVIT, Search, VI.TALS, Forms, LP). There are another few thousand lines of Javascript used alongside the main application. It’s got big, now it’s going on a serious [...]

The flat web world of “one-size fits all” is starting to look dated. Every visitor to a site has a discrete and often unique journey they have embarked on and this means that web owners need to provide a method of managing this journey online so the visitor sees the correct information at the appropriate time to support making the correct decision….