Browser support changes
From January 1st 2012 Connected will no longer support or test browser compatibility on the following supported browsers; Internet Explorer 7, Firefox 3.5 and Safari 3. Ongoing efforts by the major browser providers has seen the population of those old browsers decline sharply in the last year. These older browsers greatly restrict functionality, specifically HTML5, [...]
Information and applications, a brand opportunity
We are moving ever more to a world dominated by pure information and the traditional role of brands is having to evolve, whilst I’m not suggesting that the world of information packs, leaflets and brochures is dead what we are starting to find is that they play a lesser role in the minds of consumers. [...]
Taking time to secure our code bases
Often we’re asked “can’t you change it quickly whilst I’m on the phone?” or “It’s only a quick tweak, can you do it straight away?”. To project manage, we use Basecamp and like most of the big boys in the internet/software development world (including Google Android), our development environments use a host of version control, [...]
Project management…collaboration stylee
We rolled out Basecamp company-wide in January 2008 and now manage around 70 live projects in a wonderfully collaborative manner. It dramatically changed how the organisation worked internally and many of the clients subsequently took up using the application themselves for other projects.
Changing from an ugly and ill-formed email-based system into a simple, fast and cloud-enabled application has reduced costs, increased control and brought a whole host of really important improvements to how we work…
Using journey management as a change tool
Early adopters of visitor journey management have very successfully applied it in a commercial context where organisations have a defined sales cycle and use the methodology to serve the most appropriate message, content and actions to visitors at given stages of the cycle. There are, however, some exciting ideas of how journey management can be used in less commercially-minded organisations or for internal processes…
Why use VITES™ ?
What is wrong with the “Flat Web Society”? Lots really. Everyone gets the same experience and that just doesn’t make sense. When you have to write your copy and your site to a group called “everyone” you then have to compromise on your content, your navigation, your design and your aims for the site.
The dynamic web understands better what the visitor wants and provides a vastly improved experience, an experience that is largely personalised to the visitor and one that better matches the needs of both the web-site owner and his or her visitor…
Personalised content delivery
The “one-size fits all” web is a compromise, a general-purpose attempt to deal with all the potential combinations of types of visitors. By way of example, the benefits of creating creating custom landing pages by simple keyword groups is widely documented as hugely improving online conversion rates. Despite this, even the most savvy organisations don’t carry this any further than the first landing page and certainly look to learn from this when the visitor returns to the site. This represents a huge loss in conversion rates…
Web Kaizen
The art of improvement is simple; make a change and then test it. If it’s better then use the latest version as the best and then cycle round again
Web development services
Connected specialise in the turnkey build, delivery and management of market-leading web-sites to organisations in the £5m -> £500m turnover range. These services include…
Next Generation Web Platform
We are all different. No two groups of people have the same aims, thinking, attention span, decision process, fears or barriers to interaction. On-the-ball organisations are starting to realise a new approach and methodology is required in order to better manage visitors and to out-think their competitors…
