Conversion rate is the buzz word of the moment; it’s all you read about in the latest marketing magazines. Sadly, it’s not well understood by the masses and consequently you see organisations measuring arbitrary metrics in the most screwed-up way. Conversion is not like the NHS trying to drive-down waiting lists by massaging information.

Understanding the important bits of information to the business and then comparing them together as a sales or satisfaction chain allows you to comprehend the various stages that a customer/client/employee/person has to go through to bring value.

The drop-out that occurs as people move through chain is the start of the understanding. Improving conversion, generally, means loss-reduction but can, and should, take into account total visitor value over the “life” of the relationship.

Connected provide insight as to why conversion succeeds or fails and look to make lots of minor improvements that compound up into substantial and long-term improvements. Lots of organisations talk about conversion rates, come and talk to one of the first companies in the UK to embrace conversion rates and testing as a method to achieve sustainable real improvements.

What are you waiting for, speak to Nick, Andy or Martin today