Recently I’ve become a regular user of Gowalla, a location based social networking app which allows you to tell friends where you are via Twitter and Facebook. Using the iPhone GPS, it finds your location and provides you with all the information it has on businesses and attractions (called “spots”) around you, allowing you... »
Our way of working is far from conventional and with the arrival of the new iPad, our thoughts on how we work are beginning to change further and these thoughts extend out to how we use the web. Mobile browsing has grown fast over the last few years thanks to the wide availability of smartphones... »
For the most part, Connected are an Apple loving company so there was a lot of excitement among us yesterday as we awaited the arrival of Apple’s latest piece of kit. Despite my initial scepticism when it was announced, my opinion quickly changed and I couldn’t wait to get my hands on it. I had... »
Having successfully created in 2005 a pretty good web framework to deliver high-performance web-strategies one of our recurring issues is managing the longer-term development including the roadmap. This is not about predicting the future, it’s about inventing the future. We made the mistake in 2008 of asking our clients what they wanted and the outcome... »
For years, the best and brightest have hammered on about “key content and CTA must be above the fold”. Certainly, tests we (and others) did in 2005 showed that being above the fold was a good thing. But that’s the game ultimately – things do change and what did or didn’t work in 2005... »
One of the best kept secrets of web success, A/B testing, is ever so slowly sneaking out of the closet. In the last week or two we’ve seen Google’s very public A/B test and now Twitter has come out of the closet with a range of sign-up variations being tested. It seems that a... »
You can’t help but notice the growth of geo-location over the last couple of years and, fundamentally, the approach is absolutely brilliant on one hand and on the other it is bloody awful. When Google, or whoever, correctly identifies your location it helps hugely but so many times it simply gets it wrong. Very... »
