Understanding the important bits of information to the business and then comparing them together as a sales or satisfaction chain allows you to comprehend the various stages that a customer/client/employee/person has to go through to bring value.
The drop-out that occurs as people move through chain is the start of the understanding. Improving conversion, generally, means loss-reduction but can, and should, take into account total visitor value over the “life” of the relationship.
Connected provide insight as to why conversion succeeds or fails and look to make lots of minor improvements that compound up into substantial and long-term improvements. Lots of organisations talk about conversion rates, come and talk to one of the first companies in the UK to embrace conversion rates and testing as a method to achieve sustainable real improvements.
Categories: Conversion, Strategy