There is never a reason that you you plan to lose. Ever. There is no benefit in coming second or being “almost there”. The cream goes to the winners and to do that you need to exploit every competitive advantage you can muster. It’s easier than you think as the mass-market follows a well-trodden path to average performance. Speak to a company that strives and values competitive advantage. Web-site are not about pretty little things that look cute – a good web-site is a focussed missile driving unerringly towards it’s target.
