Good lessons in 250 A/B tests
We’ve just finished our financial year and, feck me, it’s been a busy old year. I’ll do a fuller post highlighting how the year went in more detail but the big thing we’ve seen this year is the explosive growth and (almost) 100% adoption of web site testing. From just 35% of our clients embracing [...]
The cost of delaying – getting a testing regime implemented
Most organisations, especially marketing-driven ones, are not familiar with one of the greatest web weapons available, namely continual testing. Traditional departments hum their day away thinking of great new “marketing” initiatives and wish they had invented the Meerkat or the two annoying blokes on the Safestyle Windows advert. Most of what they produce is low-grade, [...]
The fold is dead!
“Above the fold” shouts one of the new breed of “conversion experts”. I’m sure you’ve heard the echoes across the online marketing departments and “paradigm shifting” agencies that litter the cave of new media. Cover your ears and run, screaming, out into the light. Thankfully, this is not the case. Much like the focus on [...]
VITES 3.0 Features & benefits
Due for restricted launch at the end of Summer, VITES 3.0 brings a whole new set of features for market-leading organisations to rip into and turn into huge competitive advantage Here is a brief outline of what you can expect in the next release of the worlds first, commercially available, personalisation and customer journey platform [...]
A statistical quandary
This post takes me back to my favourite subject of statistics We’ve all heard the “lies, damn lies and statistics” quote and still, all too frequently, statistics have been made “to fit” a required outcome Most people know that this is wrong but still blindly accept the results, probably from a lack of their own [...]
5 tips for producing killer landing pages
How many times have I seen posts titled along these lines in the last few months? Too bloody many! All of them purport to offer the answer to the holy grail of advertising landing page design. Most of the advice is re-regurgitated, old, unproven and bloody obvious if you have more than an ounce of [...]
Above the fold matters, does it?
For years, the best and brightest have hammered on about “key content and CTA must be above the fold”. Certainly, tests we (and others) did in 2005 showed that being above the fold was a good thing. But that’s the game ultimately – things do change and what did or didn’t work in 2005 is [...]
A/B testing comes out of the closet
One of the best kept secrets of web success, A/B testing, is ever so slowly sneaking out of the closet. In the last week or two we’ve seen Google’s very public A/B test and now Twitter has come out of the closet with a range of sign-up variations being tested. It seems that a new [...]
A/B split testing for you and me
A/B split testing is the scientific way to see if a change is helping or hurting your site. Or if the change is just a change. It is founded in the core belief that trial and error economics works far better than HiPPO marketing. How does A/B testing work? The idea is to change some [...]
38% improvement in conversion rate
We’ve recently completed a project in the Healthcare sector yielding a 38% improvement in on-site conversion rate whilst battling a 15% drop in overall traffic. Like many marketing departments, they had a view of what would and what wouldn’t work and for some time now had been following a very traditional but blinkered approach to [...]
