Landing Pages (Part 4 – Microsites)
Enter the 4th generation of PPC Landing policies. This rolls-up the benefits of single-focus Landing and Deep-link pages. The entrance point from PPC traffic is largely the same as dedicated landing pages but this page is supported by a number of other pages; all focussed around converting the visitor. There are two main approaches used [...]
Landing Pages (Part 2 – Deep-link pages)
The first generation of thinking on this subject was to take visitors not to the home page but to adeeply-embedded page on the site that was more relevant to the search phrase. For example, a search for ”laser hair removal” on Google could be sent to a product page talking more in-depth about laser hair removal. This [...]
