Connected-uk.com » corporate

2010 – Time for a change

Martin — Wed, 09 Dec 2009 13:24:21 +0000

As we enter our 14th year of trading it was time for a change in our outlook. What do you think of the new look? (email me martind@connected-uk.com). We’ve seen substantial growth in 2009 and 2010 is heading the same way and we wanted to get all of the team contributing regularly to the site so we’ve adopted the Wordpress platform and, with a few tweaks, created what I think is a nice fresh and clean identity (thanks Colin).

We’re planning to publish lots of articles, information and ideas; we’re going to be sharing our very best ideas with you so we’d really appreciate your comments (good and bad). Give it some time to grow and it will become a pretty useful place to gather ideas on how you can improve your Internet thinking, strategy and results.

We’re still recruiting so if you fancy working in a great environment with some of the best minds in the Internet world then…come on down!

Enjoy the site and welcome to new decade

Martin Dower, CEO

MY2010 corporate site launched…

Martin — Wed, 09 Dec 2009 12:20:10 +0000

Tell me what you think! (martind@connected-uk.com)

People don’t believe corporate web-sites

Sean — Sat, 19 Jul 2008 15:45:59 +0000

I’m just starting a project with a well known UK medical company around the popular topic of “user generated content”. Aside from intensively disliking the word “user”, I wonder sometimes how big corporate Britain is going to survive the next stage of e-growth. We have have blog, forums, social networking and now so much activity that exists outside of the sphere of corporate influence.

Old marketing is dead – we all pretty know that by now – and is being replaced with what customers think they want. They cannot have been made clearer when a post on said company’s forum from a new visitor asks an opinion on a particular surgeon. Great, an opportunity for the board admin to help out and she does this by posting a link to the main web-site showing what the marketers had written about this surgeon. The original poster summarily dismissed the comment, really quite off-hand actually and asks for REAL opinions from real people. Wow. If this person, who subsequently got great comments about their surgeon and went ahead with the procedure, didn’t believe the corporate bullshit but would listen to the idle ramblings of Joe Average then that says a great deal about the role of the corporate site.

This episode has somewhat accelerated my drive in this project. Which, ironically, is struggling to get proper funding as we are unable to illustrate a (traditional) measurable RoI for it!