Email is dead?
Radical? Not really, but communication is changing and that does mean the use of email as the defacto communication medium is coming to an end. Ask anyone under the age of 21 how they communicate and they’ll mention Text, Facebook and MSN but hardly ever mention email. To the Generation Y population email is just [...]
Privacy arms race is hotting up
You cannot help to notice that privacy is fast becoming one of the hottest subjects in town. Driven, in part, by the social networking revolution every Tom, Dick and Harry are throwing great new applications at us such as Facebook, Gowalla, Google Me (?) with the aim of capturing a large slice of our social [...]
Google goes instant
A couple of months back Google raised the search game with the introduction of Caffeine and today, continuing with the coffee theme, launched Instant. Founder, Sergey Brin said, yesterday, that he wants Google to be the “third half of your brain”. Yuk. Most of the world that simply uses Google won’t really feel the effects [...]
Google Me is imminent?
After Kevin Rose (founder of Digg) dropped the rumour bomb in late June of the arrival on the scene of Google Me the webby world has been beside itself with excitement’ “what will it be like”, “will I be able to move easily from Facebook”, “what will Zuckerberg say”, etc. The ground does seem to [...]
Google Wave sinks, fast
Image by Shekhar_Sahu via Flickr Recently Google announced that it’s next generation email/IM/collab tool would be scrapped (http://techcrunch.com/2010/08/04/wave-goodbye-to-google-wave/) just a year after a huge wave (see what I did there?) of PR and spin from the inventor of Google itself, Sergey Brin. Just over a year later it has sunk. Usefully, Google are keeping the [...]
Analytics : (over)due for a major re-think
There has been a lot of talk recently about privacy and the right of netizens (god, I feel old) to know who has their data, where it is and what is being done with it. Combine this with the growing realisation that for most organisations the secret to success on the web is to get [...]
Google views a rich harvest
Since mid 2007, Google has been collecting images of almost every house, in almost every street throughout Europe, USA and Australia to provide enhanced imagery for Google Maps. Last week it was discovered that they have been collecting more than just pictures. Wi-Fi antennas on their cars, trikes and snowmobiles have also been harvesting ip [...]
A/B testing comes out of the closet
One of the best kept secrets of web success, A/B testing, is ever so slowly sneaking out of the closet. In the last week or two we’ve seen Google’s very public A/B test and now Twitter has come out of the closet with a range of sign-up variations being tested. It seems that a new [...]
Landing Pages (Part 3)
In early 2004 conversion rate experts were looking to improve on this and we saw the appearance of dedicated landing pages. These were designed with the single purpose of capturing the first time visitor and getting them to engage a little more so they would read further. Big, bold headlines and USPs around the search term were [...]
Landing Pages (Part 1)
How Landing Pages have transformed PPC traffic Since the original specification for the world-wide web was drawn up in the 90′s by Peter Berners-Lee there is, remarkably, a ghost still haunting the Internet. It’s called the “HOME” page; we’ve all heard of it, we naturally assume that the page we land on when we click [...]
