Virgins, teasers and family
One of the most frequent areas of attention for Internet marketers is the place that a visitor arrives at when they first “touch-down” on a company’s web site. You cannot make a first impression twice so it’s pretty crucial that you have all your ducks lined up when this exciting, new, visitor arrives on your site. Ah, but not everyone is a first time visitor so we need to start to think about what sort of visitor to the site are they….
Welcome to personalised web journeys
The flat web world of “one-size fits all” is starting to look dated. Every visitor to a site has a discrete and often unique journey they have embarked on and this means that web owners need to provide a method of managing this journey online so the visitor sees the correct information at the appropriate time to support making the correct decision….
