Facebook vs Google Plus vs Twitter
I’m new to Google Plus but I’ve already spent a fair amount of time updating my Google Profile, creating circles and adding people. It’s an interesting time for me. I have a healthy dislike of Facebook and therefore very rarely use directly. Flipboard allows me to “magazine” the content in a convenient and disposable form, [...]
Social media no longer sexy
Ask any traditional marketer about her potential marketplace and she’ll bark on about demographics, age, gender and various other segmentation approaches. In fact, most marketing departments would be a little stuck without their (fixed) demographic profiling. We are starting to see a change though. As likeminded people gather around fellow likers communities have been springing [...]
Twitter and the world revolution
Much of the media has linked the growth in arab states civil unrest to Twitter, Youtube and the t’interweb in general. I would agree that openness of social media sites has provided a useful platform for spreading the news of unrest but it’s a long stretch to think that any social platform has created the [...]
Two screens better than one
A recent study by Deloitte in the US suggested that nearly half of the adult population had surfed t’internet at the same time as watching TV. Ok, no real shock there except that as we see the growth in tablets, ultra-portable lightweight devices with 20hr battery life can we expect to see this becoming the [...]
Email is dead?
Radical? Not really, but communication is changing and that does mean the use of email as the defacto communication medium is coming to an end. Ask anyone under the age of 21 how they communicate and they’ll mention Text, Facebook and MSN but hardly ever mention email. To the Generation Y population email is just [...]
Zuckerberg…unplugged
The somewhat quiet and reserved founder of Facebook is going to be the central character in a new Hollywood film “The Social Network” due for release in a couple of weeks. Most people outside of the webby world won’t have heard of Zuck before so it’s likely to be a bit of a shock for [...]
Google Me is imminent?
After Kevin Rose (founder of Digg) dropped the rumour bomb in late June of the arrival on the scene of Google Me the webby world has been beside itself with excitement’ “what will it be like”, “will I be able to move easily from Facebook”, “what will Zuckerberg say”, etc. The ground does seem to [...]
Social media at a personal level
Shamelessly lifted and edited from blog.hubspot.com is an excellent article illustrating the meteoric rise to fame that Justin Bieber has seen in the last year. Well worth reading the full version but if you can’t be arsed then I’ve summarized it here. Justin Bieber is the most searched for celebrity on the internet and has [...]
Farming in a virtual future
Image via Wikipedia China is seeing the rise of online “Gold Farming” This is the practice of hiring a group of mainly poor kids to ply their way through the myriad of online games (Everquake, World of Warcraft et al) collecting things of value to other gamers such as gold, potions, weapons etc. These items [...]
VITES 3.0 Features & benefits
Due for restricted launch at the end of Summer, VITES 3.0 brings a whole new set of features for market-leading organisations to rip into and turn into huge competitive advantage Here is a brief outline of what you can expect in the next release of the worlds first, commercially available, personalisation and customer journey platform [...]
