Evolution of VITES™
Now on it’s 3rd major release (v2.4), VITES™ started in 2001 as a simple end-to-end visitor tracking system, built when a client was trying to understand where their online marketing spend was going. The original system was just called End-to-End Tracker and worked by stamping the visitors PC with a unique code and their source when they arrived at the site for the first time, and then spewing this information out whenever the visitor sent information to the client.
The results were stunning (for 2001) and showed that 80% of the advertising spend was pretty poor indeed. Not surprisingly our client was over the moon with this new-found transparency and their business exploded when they invested in the right online advertising and had faith in the value of it. It was a real way to measure the actual return on advertising investment….
Why use VITES™ ?
What is wrong with the “Flat Web Society”? Lots really. Everyone gets the same experience and that just doesn’t make sense. When you have to write your copy and your site to a group called “everyone” you then have to compromise on your content, your navigation, your design and your aims for the site.
The dynamic web understands better what the visitor wants and provides a vastly improved experience, an experience that is largely personalised to the visitor and one that better matches the needs of both the web-site owner and his or her visitor…
Passport Server
Passport is the central repository that VITES uses to store and recall information on the visitor bases. Storing every interaction with every visitor requires a flexible, scalable and powerful database solution. Connected are a committed LAMP development environment so all Passport data is held in a series of SQL databases providing an open and simple-to-implement recording and reporting environment…
334,112 lines of code
Version 2.4 of VITES™ is now available on full release and comprises over 1/3rd of million lines of code for the core plus the plugins (OBS, GeoTrack, CMS, JVIT, Search, VI.TALS, Forms, LP). There are another few thousand lines of Javascript used alongside the main application. It’s got big, now it’s going on a serious [...]
Effective use of online journey management in a commercial environment
Online journey management is the creation of a series of tailored steps that online visitors are able to go through incorporating a platform that is able to identify what stage the visitor is at and to deliver highly focused content that drives the visitor along his or her journey…
Welcome to personalised web journeys
The flat web world of “one-size fits all” is starting to look dated. Every visitor to a site has a discrete and often unique journey they have embarked on and this means that web owners need to provide a method of managing this journey online so the visitor sees the correct information at the appropriate time to support making the correct decision….
Enterprise intelligence – theory of everything
There are lots of really good analytics packages available on t’internet – some of them are actually quite good and most of them actually do what they say on-the-tin, so to speak. There does seem to be a belief that “analytics” will save the day and drive down acquisition costs, improve conversion rates and a [...]
