Connected collects, analyses and makes decisions on the e-Business Intelligence gathered for our clients.
In the online arena we have merged and distilled the disciplines of personalised delivery, behavioural management, Kaizen methodology and true e-business understanding to build a framework that can often double or more a company's success with its online strategy.
We have developed Behavioural Targeting, delivering the most appropriate content at the right time to the right visitor. This is the ultimate in Predictive Purchasing - personalisation to the right level and all controlled using the learning gathered from the visitor journey.
This need for a deep understanding of a visitor's (user) behaviour forced us to create a new way of looking at the web, and with it VITES™, a new blueprint for online success.
We are truly a one-stop shop for online success.
Each visitor is allocated their own unique ID against which all their activity is recorded. This allows VITES™ to analyse the website or e-communications down to an individual level or up to group level by advertising source, path, time-to-close, visit length/frequency, gender, age-group, postcode, time/day of visit, response to direct marketing. In fact just about any of the thousands of important bits of information needed to make business decisions and decisions about your e-strategy.
In VITES™, Connected have created the first commercially available integrated and unified platform to rival Google and Amazon by delivering the twin goals of personalisation and behavioral tracking.
By unifying personalisation, behavioral management and (success) reporting we give our clients a unique opportunity to dominate their marketplace.
Connected's recipe for online domination is based around common sense ingredients: creative thinking and our special ingredient VITES™.
Our VITES™ platform offers a simple route to dramatically increasing sales via the Internet.
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