Connected-uk.com
Overview
What do we do?
For over 10 years we have championed the clear commercial benefit of function over form in the online world – driving to improve the commercial success of the web and help create lean and profitable web strategies. This uncommon approach dramatically improves the commercial success of online assets including web-sites, email campaigns and advertising campaigns.
We focus on the engine of sales – the heart of most businesses – the machine that creates the wealth for organisations and feeds the sales process. Building and keeping this machine working at it’s capacity requires our broad and deep set of skills including consulting, guidance, web development, online strategy planning, A/B testing, UI design, conversion reporting, advertising management.
How do we do this?
Take a team of bright Internet savvy people, mix in a large measure of commercial know-how and another lump of idea generation and just a sprinkling of magic dust.
Most sites and other email communication is poorly-planned, not visitor-centric and has no real understanding of how the mass/one-to-one market has changed over the last few years. So we start by removing the barriers to trade, improving the calls-to-action, creating a better environment for the visitor to work with and by using personalised and dynamic delivery look to get the right message to the right visitors at the right time.
Going forward we apply a Kaizen (Orig: Jap; “Good change”) methodology of continual improvement, we embark on a sustained campaign of bettering the current site. This involves trialling and testing a large number of variations – the compounded effect is dramatic results, dramatic improvements in conversion rates, dramatic jumps in performance.
Who do we do this for?
A wide range of UK organisations from small sub £5m specialist retailers to large £500m international companies. The only real qualifier, if there is such a thing, is that we work with ambitious, focussed organisations that have the will to make it online and the vision to see that much of the old-world thinking has already become extinct.
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