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Imagine
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She can re-arrange the shop around you and change prices. You reach the end of an aisle and the flash digital SLR camera you picked up twice before is now on 20% discount - but only for today and tomorrow.
Everything else in the shop seems to have disappeared and it feels like there is a spotlight shining on just that camera.
It's now or never so you pick it up again. You can't even remember how you got to the checkout, but there she is, behind the counter. "Great choice - it won the Camera Magazine award in April" she says, before adding "You might want a 2nd memory stick. We have a special offer on the 64gb sticks for only £17.99." You are interested.
"And we have a great line in Berghaus™ camera bags. They're a good snug fit with pockets for all your accessories and a special way of getting the camera out with just one hand. Here I'll show you..." You hand over the camera. "It comes in green, red, blue or silver. What colour would you like?"
Remember that this World's Best Salesperson who is in the store 24x7 and always studying the behaviour of every visitor - what they look at, what they buy, when they buy, what they don't buy.
She is looking for patterns - people who look at A and B usually buy C. She has learned that in this shop, visitors who look at the technical details are not interested in price deals - but if you answer any question correctly with online chat then they buy within 24 hours. She knows to send an e-shot on a Tuesday 3 weeks before the visitor's birthday. At precisely 3pm.
Connected's VITES™ platform is that World's Best Salesperson, bringing common sense and behavioural science to the Internet.
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