Connected-uk.com * Overview

Welcome

e-Business Intelligence

Every visitor is allocated their own, business-wide, unique ID against which all their individual activity is recorded. Using this ID, you can analyse your web site or e-communications down to an individual level or up to group level in a multitude of ways such as advertising source, path, time to close, visit length/frequency, gender, age group, postcode, time/day of visit, response to direct marketing. In fact just about any of the thousands of important bits of information needed to make business decisions and decisions about your e-strategy.

Which leads nicely onto...

Behavioural targeting

Delivering the most appropriate content, at the right time to the right visitor.

This is the ultimate in predictive purchasing, personalisation to the right level and all controlled using the learning from the intelligence above.

Want to show customised content to males coming from a certain advertising campaign? Simple, add a rule, add to content and VITES™ will do the rest and report on it's effectiveness.