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06
Nov

Web Kaizen

Categories: News,
Tags: a/b testing, business intelligence, hippo, kaizen, performance, personalised content, personas, reporting, trial & error economics,
The art of improvement is simple; make a change and then test it. If it's better then use the... [more]
06
Nov

Welcome to Connected

Categories: News,
Tags: a/b testing, Connected, function vs form, history,

What do we do?

Since 1997 Connected have championed the clear commercial benefit of balancing the needs of function and... [more]
06
Nov

Corporate responsibility

Categories: News,
Tags: culture, responsibility, workplace,
Connected are one of the world's leading providers of web-personalisation platforms and as an employer and significant business partner... [more]
06
Nov

Digital engineers

Categories: News,
Tags: a/b testing, Connected, kaizen, web development,
Connected are not a web-design company and therefore keen to avoid the the generic "web design" tag that is... [more]
06
Nov

Web development services

Categories: News,
Tags: a/b testing, CRM, development, personalised content,
Connected specialise in the turnkey build, delivery and management of market-leading web-sites to organisations in the £5m -> £500m... [more]
06
Nov

Passport Server

Categories: News,
Tags: business intelligence, data, reporting, VITES™ Platform,
Passport is the central repository that VITES uses to store and recall information on the visitor bases. Storing every... [more]
06
Nov

Next Generation Web Platform

Categories: News,
Tags: a/b testing, kaizen, personalised content, visitor tracking,
We are all different. No two groups of people have the same aims, thinking, attention span, decision process, fears... [more]
02
Nov

334,112 lines of code

Categories: News,
Tags: agile development, Best practice & learning, development, roadmap, team, VITES™ Platform,
Version 2.4 of VITES™ is now available on full release and comprises over 1/3rd of million lines of code... [more]
26
Oct

Effective use of online journey management in a commercial environment

Categories: News,
Tags: a/b testing, behavioural management, conversion ladder, journey management, kaizen, trial & error economics, VITES™ Platform,
Online journey management is the creation of a series of tailored steps that online visitors are able to go... [more]
24
Oct

Virgins, teasers and family

Categories: News,
Tags: engagement, Landing pages, personalised content, personas, visitor tracking,
One of the most frequent areas of attention for Internet marketers is the place that a visitor arrives at... [more]
16
Oct

Landing Pages (Part 2 – Deep-link pages)

Categories: News,
Tags: conversion rate, Deep linking, Home page, Landing page,
The first generation of thinking on this subject was to take visitors not to the home page but to... [more]
24
Sep

Welcome to personalised web journeys

Categories: News,
Tags: behavioural management, business intelligence, journey management, personalised content, VITES™ Platform,
The flat web world of "one-size fits all" is starting to look dated. Every visitor to a site has... [more]
16
Sep

Landing Pages (Part 1)

Categories: News,
Tags: Adword, google, Landing page,
How Landing Pages have transformed PPC traffic Since the original specification for the world-wide web was drawn up in... [more]
14
Sep

Enterprise intelligence – theory of everything

Categories: News,
Tags: alpha programme, big toe, customer journey, google analytics, management information, VITES™ Platform,
There are lots of really good analytics packages available on t’internet – some of them are actually quite good... [more]
26
May

Time to leave the right-click world?

Categories: News,
Tags: apple, ui,
I think it probably is. Despite starting my computing life in 1981 on an Apple IIe and having occasional... [more]
07
Oct

Welcome from LinkedIn

Categories: News,
Tags: linkedin,
We are company of less than 20 people who build and run websites that make our clients money; we’re... [more]
07
Sep

Link to Martin Dower?

Categories: News,
Tags: linkedin, Martin Dower,
Hello…and why link to me? Welcome. You’ve hopefully arrived here from my LinkedIn page or a request for a... [more]

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