Tag Archive: function vs form
Welcome to Connected
What do we do?
Since 1997 Connected have championed the clear commercial benefit of balancing the needs of function and form in the online world. The key driver is to improve the commercial success of a client’s web strategy and help create lean and profitable web strategies that are reliable, sustainable and market-leading. This is an uncommon approach in a world of “me too” agencies and plagiarism-driven organisations. The end result shows dramatically improved online commercial success and real leadership in our clients markets.
What is design in the eyes of real people?
I think this falls into two areas, firstly design for design sake – we know that a Dyson vacuum doesn’t need to be funky colours so we understand that this is design for design sake and secretly we all know that costs time and money so we are prepared to pay for that. The same [...]

