Tag Archive: a/b testing

Above the fold matters, does it?

By Martin

For years, the best and brightest have hammered on about “key content and CTA must be above the fold”. Certainly, tests we (and others) did in 2005 showed that being above the fold was a good thing. But that’s the game ultimately – things do change and what did or didn’t work in 2005 is [...]

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A/B testing comes out of the closet

By Martin
A/B testing comes out of the closet

One of the best kept secrets of web success, A/B testing, is ever so slowly sneaking out of the closet. In the last week or two we’ve seen Google’s very public A/B test and now Twitter has come out of the closet with a range of sign-up variations being tested. It seems that a new [...]

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A/B split testing for you and me

By John
A/B split testing for you and me

A/B split testing is the scientific way to see if a change is helping or hurting your site. Or if the change is just a change. It is founded in the core belief that trial and error economics works far better than HiPPO marketing.
How does A/B testing work?
The idea is to change some part of [...]

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38% improvement in conversion rate

By Martin

We’ve recently completed a project in the Healthcare sector yielding a 38% improvement in on-site conversion rate whilst battling a 15% drop in overall traffic. Like many marketing departments, they had a view of what would and what wouldn’t work and for some time now had been following a very traditional but blinkered approach to [...]

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Testing landing pages

By Martin
Testing landing pages

For the commercial world outside of consumer e-commerce, focused landing pages are the fastest and easiest ways to improve all conversion points on the site. They are the heavy lifters of this world. Often the Landing pages, being small and light, means they are easy to work with, easy to optimise and easy to improve and as a result a typical company might change these once every month or so. But how can you tell if you are actually improving the landing page? What happens when you’ve done all the “normal” stuff? What happens when the conversion rate starts to fall again?

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Evolution of VITES™

By Jerry
Evolution of VITES™

Now on it’s 3rd major release (v2.4), VITES™ started in 2001 as a simple end-to-end visitor tracking system, built when a client was trying to understand where their online marketing spend was going. The original system was just called End-to-End Tracker and worked by stamping the visitors PC with a unique code and their source when they arrived at the site for the first time, and then spewing this information out whenever the visitor sent information to the client.

The results were stunning (for 2001) and showed that 80% of the advertising spend was pretty poor indeed. Not surprisingly our client was over the moon with this new-found transparency and their business exploded when they invested in the right online advertising and had faith in the value of it. It was a real way to measure the actual return on advertising investment….

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Web Kaizen

By Martin
Web Kaizen

The art of improvement is simple; make a change and then test it. If it’s better then use the latest version as the best and then cycle round again

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Welcome to Connected

By Martin
Welcome to Connected

What do we do?

Since 1997 Connected have championed the clear commercial benefit of balancing the needs of function and form in the online world. The key driver is to improve the commercial success of a client’s web strategy and help create lean and profitable web strategies that are reliable, sustainable and market-leading. This is an uncommon approach in a world of “me too” agencies and plagiarism-driven organisations. The end result shows dramatically improved online commercial success and real leadership in our clients markets.

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Digital engineers

By Martin
Digital engineers

Connected are not a web-design company and therefore keen to avoid the the generic “web design” tag that is too frequently and loosely applied to companies in this field. Connected focus on the engine of sales and marketing and therefore engineer fits in better with our business.

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Web development services

By Andy
Web development services

Connected specialise in the turnkey build, delivery and management of market-leading web-sites to organisations in the £5m -> £500m turnover range. These services include…

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Testimonials

"Having worked with Connected for many years in previous employ, we knew well the strengths of their platform and thinking and the competitive edge they could provide our organisation. Our business model is focussed heavily on the internet and digital media and Connected were the perfect partners for us from day one. From a start-up in 2005, we now dominate the digital space in our market."

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