Real world A/B testing
Widely used since the 18th Century, AB testing is now one of the primary sources of web-site improvement but it’s also nice to see the conventional (ycrta: old) world embracing testing so it was interesting to see a US charity magazine (MotherJones) doing exactly that by testing two different covers to it’s February issue. They [...]
Google Analytics is not for marketers
Back in 2005 Google acquired a great little analytics company, Urchin and shortly afterwards shook up the web analysis world by offering the previously chargeable product for free. It’s progress over the last 5 years has been one of Google’s great success stories and around half of the respectable commercial sites in the world use [...]
Look at me
Testing the efficacy of web-forms and landing pages is so ingrained in what we do that frequently we overlook old learnings when new projects along. Recently we were contracted to build a specific landing page/micro-site campaign for a client and the agency usefully provided a number of images (of people) to be included on the [...]
YouTube embraces A/B testing
Testing small changes can make a huge difference to performance, it’s an approach which rant on about to our clients on a daily basis and they, generally, listen to our ideas and frequently see campaign-changing improvements in conversion rates and corresponding drops in CPA. However, most companies test in secret and don’t reveal the results [...]
Quickies : Web forms that work
Probably the most frequent question we are asked is “how can I make my call-to-action web form convert better?”. Here’s a quickie, 10 minute read to get you started. There’s not much we don’t know about web forms. We’ve been designing forms on web sites since 1996 and were one of the first companies in [...]
End of the “one-size fits all” web
Since the web came of age in the early noughties really bright-spark and innovative companies such as Amazon, Google, Ebay and Apple have been breaking away from the “one-size fits all” approach and creating personalised web assets. These early adopters ploughed their own development furrow, investing hundred’s of millions of dollars into bespoke-built personalisation/profile/testing platforms. [...]
The power of iterative design
I recently began my seventh year at Connected. In that time I’ve worked on more projects I can remember, many of them redesigns of existing websites. I love building a new site from scratch, it allows me to create a structure that makes sense to us and also gives me the chance to flex my [...]
Quickies : A/B testing in the real world
£200 million button Most web marketers know the story of how Amazon changed their check-out process; the wording on the button was changed from “Register” to “Continue” and a simple message was added (“You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. To [...]
VITES 3.0 : Alpha release overview
VITES 3.0 was alpha released on the 1st of October 2010, it’s a ground-up re-think of the critically acclaimed and highly successful VITES 2.x web platform. VITES 3.0 brings together all the key requirements for a high-performance web strategy under a single, flexible and very powerful platform. This is the third major release of our [...]
Content reductionism in the web world
Less really is more Attention span online is really short Keep it simple stupid One fact beats a thousand opinions Useful Information The percentage split of time spent reading/browsing versus doing stuff is dropping as consumers are now comfortable buying, organising and completing transactions online. This means the traditional drive to generate marketing-led content has [...]
