Objects & processes. Liberating design.
First off, I’d like to start by saying that we are not a design company but have individuals who have undoubted talent in designing stuff. Me, I have not a creative design bone in my body! What prompted this post was a recent encounter with a client’s design company who were “re-designing” some element of [...]
Quickies : Web forms that work
Probably the most frequent question we are asked is “how can I make my call-to-action web form convert better?”. Here’s a quickie, 10 minute read to get you started. There’s not much we don’t know about web forms. We’ve been designing forms on web sites since 1996 and were one of the first companies in [...]
VITES 3.0 Features & benefits
Due for restricted launch at the end of Summer, VITES 3.0 brings a whole new set of features for market-leading organisations to rip into and turn into huge competitive advantage Here is a brief outline of what you can expect in the next release of the worlds first, commercially available, personalisation and customer journey platform [...]
A/B split testing for you and me
A/B split testing is the scientific way to see if a change is helping or hurting your site. Or if the change is just a change. It is founded in the core belief that trial and error economics works far better than HiPPO marketing. How does A/B testing work? The idea is to change some [...]
Evolution of VITES™
Now on it’s 3rd major release (v2.4), VITES™ started in 2001 as a simple end-to-end visitor tracking system, built when a client was trying to understand where their online marketing spend was going. The original system was just called End-to-End Tracker and worked by stamping the visitors PC with a unique code and their source when they arrived at the site for the first time, and then spewing this information out whenever the visitor sent information to the client.
The results were stunning (for 2001) and showed that 80% of the advertising spend was pretty poor indeed. Not surprisingly our client was over the moon with this new-found transparency and their business exploded when they invested in the right online advertising and had faith in the value of it. It was a real way to measure the actual return on advertising investment….
Personalised content delivery
The “one-size fits all” web is a compromise, a general-purpose attempt to deal with all the potential combinations of types of visitors. By way of example, the benefits of creating creating custom landing pages by simple keyword groups is widely documented as hugely improving online conversion rates. Despite this, even the most savvy organisations don’t carry this any further than the first landing page and certainly look to learn from this when the visitor returns to the site. This represents a huge loss in conversion rates…
Effective use of online journey management in a commercial environment
Online journey management is the creation of a series of tailored steps that online visitors are able to go through incorporating a platform that is able to identify what stage the visitor is at and to deliver highly focused content that drives the visitor along his or her journey…
