Tag Archive: history
“About us”: the good, the bad and the missing
About us pages come in 3 flavours:
1. Corporate babble – meaningless waffle about “management teams”, “strategic partnerships”, “proactive solutions”. Sometimes “stakeholders” creep in as well. If you hide the company name then these pages would fit any organisation from NASA down to Rotherham Pet Supplies Ltd.
If you are a me-too company with a me-too website [...]
In praise of Apple products “Even the packaging is beautifully designed”
Hi, I joined the team at Connected in February 2008 & I still learn something new every day.
I stepped into Connected’s lair of internet gurus & web developers to find a sprawling forest of PC towers, monitors, cables & dull black, dusty keyboards.
I clutched my “personal” Apple Macbook Pro very firmly in my hand on [...]
Evolution of VITES™
Now on it’s 3rd major release (v2.4), VITES™ started in 2001 as a simple end-to-end visitor tracking system, built when a client was trying to understand where their online marketing spend was going. The original system was just called End-to-End Tracker and worked by stamping the visitors PC with a unique code and their source when they arrived at the site for the first time, and then spewing this information out whenever the visitor sent information to the client.
The results were stunning (for 2001) and showed that 80% of the advertising spend was pretty poor indeed. Not surprisingly our client was over the moon with this new-found transparency and their business exploded when they invested in the right online advertising and had faith in the value of it. It was a real way to measure the actual return on advertising investment….
Welcome to Connected
What do we do?
Since 1997 Connected have championed the clear commercial benefit of balancing the needs of function and form in the online world. The key driver is to improve the commercial success of a client’s web strategy and help create lean and profitable web strategies that are reliable, sustainable and market-leading. This is an uncommon approach in a world of “me too” agencies and plagiarism-driven organisations. The end result shows dramatically improved online commercial success and real leadership in our clients markets.
