“About us”: the good, the bad and the missing
About us pages come in 3 flavours: 1. Corporate babble – meaningless waffle about “management teams”, “strategic partnerships”, “proactive solutions”. Sometimes “stakeholders” creep in as well. If you hide the company name then these pages would fit any organisation from NASA down to Rotherham Pet Supplies Ltd. If you are a me-too company with a [...]
