Google : Judge, jury and executioner?
Recently Google handed out a heavy penalty to Overstock.com because the retailer was allegedly paying for links from Colleges. Part of Google’s algorithm involves attributing “weight” to incoming links and the higher the quality of links the greater the weight is applied to the recipient site. Supposedly, Google rates colleges and universities as high-quality sources [...]
Achieving search neutrality
You would expect your web search results to be unbiased but are they? Are they completely neutral and without undocumented manipulation? The straight answer is no. As search-engines develop ever-more complex algorithms to drive up relevance and keep out the spammer, we have seen a full-blown fight between SEO organisations and the giants such as [...]
Another 2011 prediction blog post
This is the time of year that everyone and their dog seems to take out the crystal ball out and make sweeping predictions for 2011. Jumping on the bandwagon of making sweeping predictions sounds like a bit of fun, if not taken too seriously so here’s my attempt to list some dead certs that I [...]
Google goes instant
A couple of months back Google raised the search game with the introduction of Caffeine and today, continuing with the coffee theme, launched Instant. Founder, Sergey Brin said, yesterday, that he wants Google to be the “third half of your brain”. Yuk. Most of the world that simply uses Google won’t really feel the effects [...]
SEO: Art or science?
Disclaimer: I, or Connected, do not sell or market any SEO services. Ever. We’ve been around a while, in fact we’ve been around pretty much since the explosion of the Internet in the late 90′s and during that time we’ve seen our fair share of snake oil come and go. There is one subject that [...]
