Objects & processes. Liberating design.
First off, I’d like to start by saying that we are not a design company but have individuals who have undoubted talent in designing stuff. Me, I have not a creative design bone in my body! What prompted this post was a recent encounter with a client’s design company who were “re-designing” some element of [...]
A curated web experience
For some years innovative organisations and software houses have been striving to produce a neater, more contextualised web experience only to find their efforts labelled as “invasive” or “privacy breaching”. As a result terms such as behavioural targeting and personalized web are now tarnished – forever. I am fighting back. From now on I am [...]
Choice architecture : Using intelligent defaults
Supposedly, humans are terribly lazy, easy to manipulate and creatures of habit. That’s great news if you can leverage these traits to help your online campaign. Traditional wisdom states that people should be offered lots of choice. This is plain wrong, too much choice creates procrastination. Some say providing choice is a fundamental part of [...]
Information and applications, a brand opportunity
We are moving ever more to a world dominated by pure information and the traditional role of brands is having to evolve, whilst I’m not suggesting that the world of information packs, leaflets and brochures is dead what we are starting to find is that they play a lesser role in the minds of consumers. [...]
Social media at a personal level
Shamelessly lifted and edited from blog.hubspot.com is an excellent article illustrating the meteoric rise to fame that Justin Bieber has seen in the last year. Well worth reading the full version but if you can’t be arsed then I’ve summarized it here. Justin Bieber is the most searched for celebrity on the internet and has [...]
1:1 Marketing – The future is getting personal
We laugh now but in the mid 90′s, there was this crazy notion that if you put up a web-site, any old web-site, then the money came rolling in. Even more crazy is that it worked…by the bucket load. Then along came “big” marketing and dragged us down some odd “brand-orientated, synergy-busting and paradigm-shifting alley”. [...]
Tactile web?
The absence of many of the senses (touch, smell, taste and largely, hear) when interacting with t’interweb is a challenge that at some point needs addressing if we are to replicate the real world into the virtual world. Lots of studies have shown that these senses greatly influence our decisions and if virtual environments seek [...]
First FREE space for creative minds in Yorkshire
From September 1st, Connected are throwing their doors open to any creative types What? Yup, we’re opening 1,500 sq ft of cool office space to anyone who wants to use it We already have quite a few friends and clients who use our office space and we thought, “to hell with, invite everyone In” Great [...]
5 tips for producing killer landing pages
How many times have I seen posts titled along these lines in the last few months? Too bloody many! All of them purport to offer the answer to the holy grail of advertising landing page design. Most of the advice is re-regurgitated, old, unproven and bloody obvious if you have more than an ounce of [...]
Bar code tagging for a social generation
Here at Connected we find the time to play with all sorts of weird and wonderful new stuff. Much of it has questionable value and some of it is plain odd. Some things we come across make us wonder if there is a decent application and Stickybits falls into that category. It’s an odd barcode [...]
