ASA annexes t’internet

The Committee of Advertising Practice (CAP) has announced an extension of the Advertising Standards Agency’s (ASA) remit to include digital advertising from March 2011. This is currently receiving a mixed reaction and is not helped by the ASA’s admission that the extension of it’s remit is going to pose quite serious operational challenges. Thankfully they [...]

User generated advertising

Recently I’ve become a regular user of Gowalla, a location based social networking app which allows you to tell friends where you are via Twitter and Facebook. Using the iPhone GPS, it finds your location and provides you with all the information it has on businesses and attractions (called “spots”) around you, allowing you to [...]

Evolution of VITES™

Now on it’s 3rd major release (v2.4), VITES™ started in 2001 as a simple end-to-end visitor tracking system, built when a client was trying to understand where their online marketing spend was going. The original system was just called End-to-End Tracker and worked by stamping the visitors PC with a unique code and their source when they arrived at the site for the first time, and then spewing this information out whenever the visitor sent information to the client.

The results were stunning (for 2001) and showed that 80% of the advertising spend was pretty poor indeed. Not surprisingly our client was over the moon with this new-found transparency and their business exploded when they invested in the right online advertising and had faith in the value of it. It was a real way to measure the actual return on advertising investment….