Tag Archive: advertising
User generated advertising
Recently I’ve become a regular user of Gowalla, a location based social networking app which allows you to tell friends where you are via Twitter and Facebook. Using the iPhone GPS, it finds your location and provides you with all the information it has on businesses and attractions (called “spots”) around you, allowing you to [...]
Evolution of VITES™
Now on it’s 3rd major release (v2.4), VITES™ started in 2001 as a simple end-to-end visitor tracking system, built when a client was trying to understand where their online marketing spend was going. The original system was just called End-to-End Tracker and worked by stamping the visitors PC with a unique code and their source when they arrived at the site for the first time, and then spewing this information out whenever the visitor sent information to the client.
The results were stunning (for 2001) and showed that 80% of the advertising spend was pretty poor indeed. Not surprisingly our client was over the moon with this new-found transparency and their business exploded when they invested in the right online advertising and had faith in the value of it. It was a real way to measure the actual return on advertising investment….
Business partnerships
Connected embrace the need to work with key co-suppliers to deliver client solutions. We list an overview of our key partnerships…
