ASA annexes t’internet
The Committee of Advertising Practice (CAP) has announced an extension of the Advertising Standards Agency’s (ASA) remit to include digital advertising from March 2011. This is currently receiving a mixed reaction and is not helped by the ASA’s admission that the extension of it’s remit is going to pose quite serious operational challenges. Thankfully they [...]
Shiny, unhappy people
I shamelessly stole this title from an illuminating article in New Scientist (2739/40/41) in which the author talks about the risk of modern man being enslaved by gadgets, technology and (demanding) services. I am old enough (44) to remember a time before mobile phones, email, Facebook and Gowalla – it now seems odd if I [...]
Using social media to promote events
For the last 8 or 9 years I have been holding DJ events in and around the Halifax area mainly due to a lack of good quality house music available locally. When my friends and I first started holding events, at least a month before we would start with the promotion to spread the word. [...]
