Care online
The healthcare marketplace has traditionally prided itself as being above the commercialism of the high-street, seeing it’s role as a provider of clinical excellence only. This is slowly changing, as national, chain-type, brands strive to break the old GP-referrer cycle and reach-out directly to potential customers and nowhere is this more prevalent than on the [...]
ASA annexes t’internet
The Committee of Advertising Practice (CAP) has announced an extension of the Advertising Standards Agency’s (ASA) remit to include digital advertising from March 2011. This is currently receiving a mixed reaction and is not helped by the ASA’s admission that the extension of it’s remit is going to pose quite serious operational challenges. Thankfully they [...]
Product Overview : Online Booking (OBS v1.5)
Introduction Online Booking is one of the simplest and fastest ways to improve online conversion rates and give organisations a massive competitive advantage in sales and marketing. How? By encouraging your clients to use the web to book their appointments you are changing the game by improving your visitors perception of your organisation and driving [...]
Online Booking : The challenges
I recently posted about the client/visitor/user perspective of adding an online booking system (OBS) into the client journey. In every test and trial we have run the efficacy is unquestionable; producing more, better quality enquires that ultimately convert at a much higher rate than standard “form-filled” type enquiries. So why doesn’t every company use online [...]
5 tips for producing killer landing pages
How many times have I seen posts titled along these lines in the last few months? Too bloody many! All of them purport to offer the answer to the holy grail of advertising landing page design. Most of the advice is re-regurgitated, old, unproven and bloody obvious if you have more than an ounce of [...]
