Nudge and better choices
We’re not always the rational creatures that classical economics makes us out to be. In 2008 Richard Thaler coined the term Nudge Theory (paraphrased “Where Economics Meets Psychology”). It’s a well trodden path and includes such exciting terms as Behavioural finance but fundamentally they all look at the ways in which our psychological biases get in the way [...]
Online booking due in Summer
We’ve been quietly beavering away since last summer creating an exciting new Online Booking application that simply drops into your existing web-site, a few lines of code and you’re away. Named myBookingWizard.com it’s been out on private alpha since the start of this year but on July 1st this year we’re opening it up as [...]
Social media no longer sexy
Ask any traditional marketer about her potential marketplace and she’ll bark on about demographics, age, gender and various other segmentation approaches. In fact, most marketing departments would be a little stuck without their (fixed) demographic profiling. We are starting to see a change though. As likeminded people gather around fellow likers communities have been springing [...]
Getting my hands dirty
I have been at Connected for over 16 months. Throughout this time I have heard the term Big.TOE mentioned several times and never understood it. When I first got here I didn’t understand anything, and when I would request explanations on this interestingly named… thing, I would be told it means “Business Intelligence Group Theory [...]
First time, last time, every-time
Measuring how visitors come to your site and convert is a critical part of understanding the factors that drive success. Traditional methods (such as Google Analytics) uses last touch or last visit to measure how a conversion took place but this is only part of the story. It is possible to hack most of the [...]
End of the “one-size fits all” web
Since the web came of age in the early noughties really bright-spark and innovative companies such as Amazon, Google, Ebay and Apple have been breaking away from the “one-size fits all” approach and creating personalised web assets. These early adopters ploughed their own development furrow, investing hundred’s of millions of dollars into bespoke-built personalisation/profile/testing platforms. [...]
VITES 3.0 : Alpha release overview
VITES 3.0 was alpha released on the 1st of October 2010, it’s a ground-up re-think of the critically acclaimed and highly successful VITES 2.x web platform. VITES 3.0 brings together all the key requirements for a high-performance web strategy under a single, flexible and very powerful platform. This is the third major release of our [...]
1:1 Marketing – The future is getting personal
We laugh now but in the mid 90′s, there was this crazy notion that if you put up a web-site, any old web-site, then the money came rolling in. Even more crazy is that it worked…by the bucket load. Then along came “big” marketing and dragged us down some odd “brand-orientated, synergy-busting and paradigm-shifting alley”. [...]
VITES 3.0 Features & benefits
Due for restricted launch at the end of Summer, VITES 3.0 brings a whole new set of features for market-leading organisations to rip into and turn into huge competitive advantage Here is a brief outline of what you can expect in the next release of the worlds first, commercially available, personalisation and customer journey platform [...]
Don’t listen to customers, ever, sort of
Having successfully created in 2005 a pretty good web framework to deliver high-performance web-strategies one of our recurring issues is managing the longer-term development including the roadmap. This is not about predicting the future, it’s about inventing the future. We made the mistake in 2008 of asking our clients what they wanted and the outcome [...]
