Getting my hands dirty
I have been at Connected for over 16 months. Throughout this time I have heard the term Big.TOE mentioned several times and never understood it. When I first got here I didn’t understand anything, and when I would request explanations on this interestingly named… thing, I would be told it means “Business Intelligence Group Theory [...]
Quickies : Web forms that work
Probably the most frequent question we are asked is “how can I make my call-to-action web form convert better?”. Here’s a quickie, 10 minute read to get you started. There’s not much we don’t know about web forms. We’ve been designing forms on web sites since 1996 and were one of the first companies in [...]
Good lessons in 250 A/B tests
We’ve just finished our financial year and, feck me, it’s been a busy old year. I’ll do a fuller post highlighting how the year went in more detail but the big thing we’ve seen this year is the explosive growth and (almost) 100% adoption of web site testing. From just 35% of our clients embracing [...]
The fold is dead!
“Above the fold” shouts one of the new breed of “conversion experts”. I’m sure you’ve heard the echoes across the online marketing departments and “paradigm shifting” agencies that litter the cave of new media. Cover your ears and run, screaming, out into the light. Thankfully, this is not the case. Much like the focus on [...]
A/B split testing for you and me
A/B split testing is the scientific way to see if a change is helping or hurting your site. Or if the change is just a change. It is founded in the core belief that trial and error economics works far better than HiPPO marketing. How does A/B testing work? The idea is to change some [...]
38% improvement in conversion rate
We’ve recently completed a project in the Healthcare sector yielding a 38% improvement in on-site conversion rate whilst battling a 15% drop in overall traffic. Like many marketing departments, they had a view of what would and what wouldn’t work and for some time now had been following a very traditional but blinkered approach to [...]
Testing landing pages
For the commercial world outside of consumer e-commerce, focused landing pages are the fastest and easiest ways to improve all conversion points on the site. They are the heavy lifters of this world. Often the Landing pages, being small and light, means they are easy to work with, easy to optimise and easy to improve and as a result a typical company might change these once every month or so. But how can you tell if you are actually improving the landing page? What happens when you’ve done all the “normal” stuff? What happens when the conversion rate starts to fall again?
Web Kaizen
The art of improvement is simple; make a change and then test it. If it’s better then use the latest version as the best and then cycle round again
Effective use of online journey management in a commercial environment
Online journey management is the creation of a series of tailored steps that online visitors are able to go through incorporating a platform that is able to identify what stage the visitor is at and to deliver highly focused content that drives the visitor along his or her journey…
