Look at my graph, my graph is amazing
Competition, competition, competition. I think I have been naughty. I have completed the creation of the Big.TOE spec ready for formal sign-off… and I did it before looking in detail at the competition. Hmm, naughty indeed. “But, but, but, I was really busy and everything was…” SHUT UP! Leave the excuses and move on. As [...]
Big Toe is coming…..
the only online performance tool designed for busy marketers Forged in the white-hot heat of operational marketing Well, actually conceived in the pub by a handful of very frustrated marketers who wanted a comprehensive web performance tool that didn’t require a degree in statistics and a geek-brain to use. Welcome to Big T(heory) o(f) E(verything). A fast and [...]
I’ve Started So I’ll Finish… I Promise
So week 1 of my first project and the pressure is on. Proper on. As in ‘ring spasm-ingly on’. But thats cool, I can handle that. Gulp. How the hell can you ‘Project Manage’ a vague idea into a product? How do you start?… Well here is the thought process we (I got some help [...]
Getting my hands dirty
I have been at Connected for over 16 months. Throughout this time I have heard the term Big.TOE mentioned several times and never understood it. When I first got here I didn’t understand anything, and when I would request explanations on this interestingly named… thing, I would be told it means “Business Intelligence Group Theory [...]
Google Analytics is not for marketers
Back in 2005 Google acquired a great little analytics company, Urchin and shortly afterwards shook up the web analysis world by offering the previously chargeable product for free. It’s progress over the last 5 years has been one of Google’s great success stories and around half of the respectable commercial sites in the world use [...]
Enterprise intelligence – theory of everything
There are lots of really good analytics packages available on t’internet – some of them are actually quite good and most of them actually do what they say on-the-tin, so to speak. There does seem to be a belief that “analytics” will save the day and drive down acquisition costs, improve conversion rates and a [...]
