Simplifying your web-site (part 1)
It’s well known that simple-to-use site work better than complex one but that’s not what I’m talking about here. I want to cover briefly the major components of a web-site and specifically where and how they should be developed. Many web-sites re-invent the wheel (for example a site search function?) costing in development resource and [...]
Look at my graph, my graph is amazing
Competition, competition, competition. I think I have been naughty. I have completed the creation of the Big.TOE spec ready for formal sign-off… and I did it before looking in detail at the competition. Hmm, naughty indeed. “But, but, but, I was really busy and everything was…” SHUT UP! Leave the excuses and move on. As [...]
Quickies : Web forms that work
Probably the most frequent question we are asked is “how can I make my call-to-action web form convert better?”. Here’s a quickie, 10 minute read to get you started. There’s not much we don’t know about web forms. We’ve been designing forms on web sites since 1996 and were one of the first companies in [...]
Are we bullshitters?
I do hope not but sometimes we do slip into bullshit-speak (or wanky-baby talk as I like to call it). So spare us 5 minutes of your time and tell us which pages are good and which pages are crappy. Some pages too long? Too unreadable? Too serious? Too flippant? Best comments and suggestions before [...]
Content reductionism in the web world
Less really is more Attention span online is really short Keep it simple stupid One fact beats a thousand opinions Useful Information The percentage split of time spent reading/browsing versus doing stuff is dropping as consumers are now comfortable buying, organising and completing transactions online. This means the traditional drive to generate marketing-led content has [...]
